Job Description

Job Purpose
The Senior Manager, Marketing (Commercial Focus) supports the Head of Marketing in leading Stellar Lifestyle and Stellar Ace's commercial marketing strategy and execution across Sales, Partnerships, and Advertising.
This role drives the development of marketing narratives, sales partnership proposals, and advertiser engagement initiatives that strengthen the company's positioning as Singapore's largest transit retail and media ecosystem. The incumbent acts as the commercial marketing lead, bridging crossfunctional collaboration between Marketing, Sales, and Business Development to achieve business growth and non-fare revenue targets.
Responsibilities
1. Strategic & Commercial Marketing

• Develop and implement integrated marketing strategies that enhance Stellar's commercial and advertising propositions.
• Translate business objectives into actionable marketing plans supporting advertising sales.
• Create go-to-market frameworks, sales kits, and promotional toolkits to support new product launches and partnership campaigns.

2. Partnerships & Ideation Pitch Development

• Lead the preparation of marketing proposals, pitch decks, and partnership presentations for key clients and tenders.
• Craft compelling, data-backed commercial stories and post-campaign summaries for both internal and external stakeholders.
• Collaborate with the Creative, Brand & Communications, and DataPro teams to ensure timely and high-quality proposal submissions.

3. Growth of WINK App

• Work with the WINK and Digital Advance Technology team to position the app as a key digital engagement and loyalty platform.
• Analyse platform data to derive audience insights and demonstrate value to advertisers.
• Develop and execute omnichannel marketing activations that connect DOOH, retail media, digital, and experiential platforms.

4. Cross-Functional Collaboration & Leadership

• Support the Head of Marketing in commercial planning, stakeholder presentations, and partnership engagement.
• Mentor junior executives within the Partnerships and WINK teams, fostering professional growth and skill development.
• Strengthen collaboration across Brand & Comms, Creative, and Short-Term Lease pillars to deliver cohesive and impactful campaigns.

5. Performance Tracking & Reporting

• Establish frameworks for tracking marketing ROI, partnership pipeline performance, and advertiser satisfaction.
• Consolidate data and insights into quarterly performance reports for management and executive review

Qualifications & Work Experience
Education

• Bachelor's degree in Marketing, Business, or Mass Communications.
• Postgraduate or professional certification in Marketing, Advertising, or Brand Strategy preferred.

Experience

• At least 8 years of experience in marketing or business development, ideally in media and advertising environments.
• Proven ability to develop commercial proposals, drive marketing campaigns, and manage stakeholder relationships.

• Experience in cross-functional collaboration and project management.

Skills
Strong Business Storytelling, Presentation, and Writing Skills
Demonstrates the ability to translate complex business insights, data, and strategies into persuasive narratives. Skilled in developing high-impact presentations, proposals, and reports tailored for both internal stakeholders and external partners. Confident in presenting to senior management and clients with clarity and influence.
Data-Driven Mindset and Analytical Capability
Proficient in interpreting marketing performance data, sales trends, and audience analytics to guide decision-making. Able to identify key insights, draw actionable recommendations, and measure campaign ROI using data dashboards and marketing analytics tools.
Excellent Communication, Interpersonal, and Stakeholder Management Abilities
Builds trusted relationships across departments and hierarchies. Communicates clearly and professionally to align cross-functional teams toward common objectives. Skilled in managing expectations and fostering collaboration among Marketing, Sales, Business Development, and Creative teams.
Leadership and People Development
Leads with empathy and accountability. Inspires and motivates team members to perform with excellence. Provides coaching and guidance to junior executives, fostering capability development, ownership, and teamwork.
Project and Time Management Excellence
Highly organised and methodical in handling multiple priorities under tight deadlines. Demonstrates sound judgment in planning, delegation, and execution to ensure timely delivery of outcomes without compromising quality.
Strategic and Commercial Acumen
Understands key business levers, competitive dynamics, and revenue drivers. Aligns marketing strategies to commercial objectives, ensuring all initiatives contribute meaningfully to business growth and brand value.
Innovative and Tech-Savvy Mindset
Embraces emerging marketing technologies, digital engagement platforms, and programmatic tools. Continuously explores new ways to enhance marketing effectiveness, improve efficiency, and elevate brand storytelling through innovation.
About SMRT Corporation
SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services.
An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter - we take care of you and your well-being. Your Work Matters - your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters - we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential.
Come onboard the SMRT journey today.
Vision
Moving People. Enhancing Lifestyles
Core Values
Respect, Integrity, Safety & Service, Excellence

Skills Required