Job Description

Job Posting Title: Senior Manager, Travel Trade Marketing

Req ID: 10066603

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Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Are you a high caliber Travel Industry Marketing expert? Do you have experience in a start-up travel environment? Do you have extensive Travel Trade knowledge in the Southeast Asia region? Have you developed and deployed trade marketing strategies to influence consumer and trade engagement across Southeast Asia? Are you highly motivated with a passion to create world-class teams? And do you have a soft spot for Disney? If you\xe2\x80\x99re nodding your head, then the Senior Manager, Travel Industry Marketing position in Disney Cruise Line at The Walt Disney Company might be right for you.

This role will be a critical position, partnering with the Director Travel Trade Sales and the Director Marketing as we prepare to create magic at sea in Southeast Asia. You will be a crucial part of establishing the travel industry marketing engagement for the successful introduction and sustainment of Disney Cruise Line\xe2\x80\x99s newest ship Disney Adventure to sail from Singapore beginning in 2025.

Travel Trade Marketing will play a prominent role in the expansion. The Senior Manager, Travel Trade Marketing will plan, develop, and launch travel trade engagement, paving the way for a successful entry into these exciting markets. This role provides the opportunity to collaborate with Travel Trade, Wholesalers and OTA servicing trade marketing materials and driving trade engagement necessary to drive awareness, understanding and excitement of Disney Cruise Line.

This role will be responsible to lead the Travel Trade Marketing for all markets, and all partners leading a team to ensure creative materials are created and modified to service the distinct needs of the trade. The role will work hand in hand with the Director of Sales and Director Marketing as well as VP & Regional General Manager to ensure clear delineation and integration between consumer direct and trade communication. The role integrates with Senio0r Manager Creative to ensure creative assets and materials are developed specifically for these channels. Effective trade campaigns will ensure conversion of Disney Cruise line packages via these important channels.

You should be an energetic, proactive, self-starter with experience working within a large-scale travel industry business. Candidates must work well in teams and possess the ability to work in a collaborative environment.

Responsibilities:

Performing the role with excellence includes having exemplary creative skills, strong craft to drive omni-channel engagement, ability to articulate a creative vision, ability to drive forward momentum ensuring best in class creative delivered on time and in budget, strong cultural understanding, on the pulse of pop culture, keen understanding of media and social platforms and consumer engagement, thrive in a dynamic, fast-paced environment to navigate a complex launch on an accelerated timeline.

In this role, you will:

Lead complex travel trade marketing work, understanding the needs and lead times to influence effective trade campaigns across the sales distribution landscape of our key markets.

• Lead TIM Strategic planning, developing and executing travel industry marketing strategies that achieve Disney Cruise line goals within Southeast Asia
• Partner hand in hand with the Sales teams to understand the distinct needs of the trade
• Develop, plan and launch market relevant trade marketing programs to drive awareness, understanding and conversion
• Ensure comprehensive delivery across traditional trade channels as well as online to develop support plans for each providers distinct needs
• Work effectively and efficiently within the marketing team to drive adaptation and modification of the consumer direct materials
• Provide team leadership, providing mentorship and fostering a collaborative work environment
• Stay up to date with industry trends and events ensuring a keen understand of marketing impact within the trade channels
• Plan and oversea campaign management not limited to digital, co-op, social, email and content creation
• Ensure fiscal responsibility of campaign management in allocating budget efficiently, ensuring strong return on investment
• In collaboration with Sales Managers maintain relationships within the trade and relevant stakeholders to enhance marketing efforts
• Maintain and strengthen the Company\xe2\x80\x99s brand image ensuring consistency in messaging and appropriate use of brand IP. Partnering closely with the Director of Marketing and Sr Manager Creative
• Partner with consumer insights teams to interpret demand data into geographic prioritization. Identifying target consumer groups to unlock business demand
• Establish key KPI metrics across travel trade marketing performance and ensure ongoing measurement
• Demonstrates maturity and ability to manage numerous stakeholders as well as efficiently work across time zones

Requirements:

• Minimum 5 years of experience in a leadership capacity directly leading travel trade marketing and communications
• Previous work experience in travel industry, brand management, marketing strategy, distribution channel and sales strategy
• Strong experience leading teams and keen understanding of the region
• Significant experience in managing complex projects in a fast-paced environment reliant upon successful collaboration and integration of key stakeholders
• Exceptional knowledge of all facets of marketing across paid, earned, and owned
• Proven critical thinking skills, foundational to strategic planning
• Experience in project management and driving ideas into action
• Skilled at building effective partner relationships and influencing peers, partners and leaders
• Experience in integrating with sales distribution partners to ensure an integrate Marketing & Sales approach
• Excellent written and verbal communication skills, plus superior professionalism
• Advanced presentation skills and proven track record of influencing executive audiences
• Skilled at understanding performance metrics to assess & optimize programs
• Travel Industry experience required
• Ability to travel internationally

Required Education:

• Bachelor\xe2\x80\x99s Degree or equivalent

Preferred Education:

• MBA or strong business experience and background

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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Job Posting Segment: DCL Shoreside

Job Posting Primary Business: DCL Entertainment

Primary Job Posting Category: Marketing

Employment Type: Full time

Primary City, State, Region, Postal Code: Singapore, Singapore

Alternate City, State, Region, Postal Code:

Date Posted: 2023-10-11

The Walt Disney Company