Job Description

Senior Marketing Data Analyst | Data Services & Analytics | Visualisation | SGD 108,000 | Singapore

Senior Marketing Data Analyst | Data Services & Analytics | Visualisation | SGD 108,000 | Singapore

• Are you passionate about data and digital marketing?
• Do you have experience delivering data services applied to marketing?
• Are you ready to conceptualize and deliver data solutions and media campaigns that meet client needs? Yes? This might be the right opportunity for you. Read on to know more!

Your new employer: an award-winning digital marketing agency that combines creativity and data-driven strategies to deliver exceptional results for their clients.

Specializing in delivering end-to-end marketing solutions for B2B companies in Singapore and the Asia Pacific region. The agency offers a range of services, including digital strategy development, website design and development, search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and marketing automation. With a focus on driving measurable business outcomes, the agency works with a diverse range of clients, from startups to global brands, across various industries such as finance, education, and e-commerce. The agency\'s mission is to help its clients generate leads, increase conversions, and grow their businesses through effective digital marketing strategies.

Your new job: Senior Marketing Data Analyst | digital marketing analytics | visualization | customer profiling | stakeholder management

As our Senior Marketing Data Analyst, you will be responsible for delivering data services applied to marketing, such as customer profiling, data enrichment, data on demand, custom data solutions, and governance, predictive analytics and modeling, performance data analytics and visualization, and more. You will also be expected to improve current processes and develop new services in the data space and keep up to date with new technologies in data and marketing spaces. Additionally, you will liaise with internal teams and external partners, support the marketing teams with data visualization solutions and campaign performance analysis, and assist in conducting analysis-sharing sessions with clients to deliver meaningful findings to spark strategic conversations.

What your day-to-day will look like:

• Collaborating with marketing teams to define and measure KPIs for various marketing campaigns and initiatives.
• Collecting and analyzing data from multiple sources, including marketing automation tools, CRM systems, web analytics platforms, and social media platforms.
• Developing and maintaining marketing dashboards and reports to provide regular updates on marketing performance.
• Conducting ad-hoc analyses to support marketing decision-making, such as customer segmentation, trend analysis, and cohort analysis.
• Identifying data-driven opportunities for improving marketing effectiveness and efficiency and working closely with cross-functional teams to implement them.

What do we need from you:

• Bachelor\'s degree in a relevant field
• Minimum of 8 years of experience in data applied to marketing solutions.
• Solid understanding of AdTech, MarTech, and Data Governance as applied to Marketing, including Media Performance, Media Attribution, Web Analytics, e-Commerce Analytics, CRM, Marketing Automation tools, CDP, DMP, etc.
• Hands on experience with Google Analytics or Adobe Analytics
• Hands on experience with Visualization tools such as Power BI, Looker Studio, Tableau, etc.

What will make you stand out:

• Solid understanding of the digital marketing space.
• Solid understanding of the Persona development process and Customer Journey within the B2C and B2B spaces.
• Experience working with cross-functional teams to identify data-driven opportunities for improving marketing effectiveness and efficiency.
• Willingness to learn and achieve a holistic view of all marketing disciplines.
• Good communication skills with excellent written and verbal communication skills and strong presentation abilities.

What they offer:

• Opportunity to play a part in delivering our mission to make change matter.
• Join a team with a strong passion for growth and excellence.
• Experience a positive and inclusive workplace culture.
• Enjoy a better work-life balance than most agencies.
• Benefit from opportunities for growth and development, as well as competitive salary and benefits package.

Want to join the team?

Then apply now by using the apply button or sending your resume to ck.majabague@finestpeople.com
Contact me via Whatsapp: +65 9894 7690

Questions about this job?

Carl Majabague

Recruitment Consultant Email, CRM & Marketing Automation

Finest People