Job Description

Summary Salary: Competitive Team: Media Location: Singapore - Technology Centre

About Us

Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. Research, Design and Development is the heart of Dyson products. Our people are focused on enabling hardware and software to work together, developing intelligent machines which understand and react to their environment to deliver superior performance. To this end, we invest over \xc2\xa37m per week into research and development and have over 200 live technology projects as well as 50 active research programmes with 40 universities. We plan to spend \xc2\xa3100m over the next three years on external technology investments and have pledged to invest \xc2\xa31bn in the development of next generation battery technology. There is plenty to talk about.

About the Role

As a Senior Marketing Exec - Media Activation and Analytics, you will play a crucial role in enabling growth in DSEA markets (MY,TH,VN,PH,ID), by working end to end on paid media campaigns across the Dyson category portfolio and building insights which will help the team make informed decisions and measure campaign success - from awareness to conversion.

Main responsibilities include:

Campaign set up and delivery.

• Work with the media lead on the development and execution of media plans, managing the creative briefing process, ensure assets are delivered on time and to spec.
• Work with our media agency to upload assets, review copy and ad previews and respond to post campaign go live changes required.

Campaign analysis & optimization

• Analyze the impact of campaigns on the business, from awareness, down to conversion (using tools like Google Analytics, Similarweb, Adthena).
• Provide prompt campaign insights that will allow the team to optimize campaigns on-the-go, as well as drive the development of future campaigns.
• Report on the commercial success of campaigns by measuring Return on Investment, taking into account all marketing activities (offline, online, retail) and sales.
• Work with the media agency and Global and Regional teams to ensure that appropriate mechanisms are in place to measure the effectiveness of all Dyson online marketing activities including: measures for site traffic, site performance & conversion, display campaigns, social campaigns, PPC activity, and affiliate performance

Forecasting and eCommerce Performance tracking

• Work closely with the media lead and eCommerce team to drive the analysis and reporting for both daily and key eCommerce activities.
• Be familiar with paid media forecasting of traffic, revenue and conversion data, and be able to work with our media buying agency to identify performance issues and provide solutions to improve conversions.

About You

You will be passionate about digital, always looking to learn the most cutting-edge methodologies in digital marketing and eCommerce. You will be able to identify opportunities, gaps and areas for efficiencies in the business, and provide valuable insights that will ultimately help the DSEA team reach its targets. You can spot trends, understand why they are happening, and how they might affect the business. Able to provide these insights through various avenues and tools (e.g. Search, social campaigns, GA).

Experience and Education

• 4 - 6 years of experience in measuring the performance of digital channels (search, social, video, display), some of which must be with a strong consumer multi-national brand or local pure play sites with proven track record. eCommerce experience is a plus.
• Bachelor\'s degree in business, Maths, Statistics, Analytics or a related field.
• Expertise in web analytics, social analytics, and campaign performance reporting is a must.
• Experience in data mining and using data visualization tools would be an advantage.
• Experience managing a team would be a plus.

Mindset

• Entrepreneurial approach to problem solving.
• Delivery focused, and prepared to roll up sleeves to make things happen.
• Strives in a fast paced & dynamic environment.
• An achiever, motivated by breaking new grounds and creating a business from scratch.

Skills and Competencies

• Highly analytical, strong attention to detail.
• Advanced level Excel skills.
• Passionate about digital & the opportunities it brings to drive commercial success for a business.
• Ability to manage multiple stakeholders and work with cross-functional teams.
• Good communication skills, both written & verbal.

#LI-PO1
#LI-ONSITE

Dyson is an equal opportunity employer. We know that great minds don\'t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Posted: 14 December 2023

Dyson