Job Description

This is a 6 months contract role and position holder is required to support the marketing activities in Singapore for Tumi.

Job Duties:-

• Report to TUMI General Manager, SEA and Regional Marketing Director, Asia Pacific & Middle East
• Develop & execute marketing plan and strategy, set up clear and quantifiable KPI by working closely with Regional Marketing team to devise integrated, creative and appropriate marketing activities.
• Plan and execute ATL and BTL, online & social media, CRM & PR marketing promotions, events, and retail marketing etc. to enhance brand exposure and maximize sales
• Build strategic relationships with shopping malls and business partners to explore collaboration such as events and promotion
• Manage the marketing launch calendar, ensure all counterparts align and roll out as per the timeline, eg. VM, digital & social and PR, etc
• Amplify global and regional assets with local adaptation, responsible to gatekeep all artworks development and marketing collaterals production to ensure alignment with brand guideline
• Work closely with PR agency to optimize PR coverages and social exposures
• Responsible to develop and maintain brand relationship with KOLs and Media partners
• Plan and execute member recruitment / engagement event and partnership program (Idea generation, Invitation, RSVP, post event research) for achieving business objectives
• Support execution of the CRM Program, e.g. member acquisition, member engagement and member retention projects
• Collaborate effectively with Regional Marketing and local VM team to consistently arrange appropriate visuals and materials for all POS
• Work closely with the VM team on marketing theme or assets deployment according to the brand guideline and standard
• Work closely with the Digital & Ecommerce Manager to plan for social media calendar and content development
• Manage seasonal press samples inventory and logistic coordination.
• Liaise with internal business units and external parties including but not limited to vendors, agencies to ensure prompt delivery of quality services
• Plan, monitor and evaluate marketing budget is properly and effectively allocate
• Prepare regular reports including the summarized monthly Market & PR and Event report

Job Requirements:-

• A Degree holder preferably in marketing, communication or related disciplines.
• Fluent communication.
• A minimum of 3 years\' solid experience in marketing & PR management and preferrably in consumer/product marketing field in Singapore.
• Able to work independently with strong market sense, energetic, well-organized, hardworking, and capable of keeping a positive attitude under pressure.
• Knowledge in online and offline media buy focusing on top funnel is an advantage.
• Demonstrated resourcefulness and a robust network of contacts within the industry, particularly with PR, offline and online media buy agency.
• Good team player, self-motivated, detail oriented, multi-tasking, capable in working in a dynamic and fast-paced environment.
• MS Office (including Excel, Word, PowerPoint, Outlook, etc). Operational knowledge of Adobe Photoshop is helpful.
• Travel is required if necessary.
• Immediately available is highly preferred.

Samsonite/TUMI is an equal opportunity employer and welcomes applications from all qualified candidates without consideration of age, race, religion, gender, sexual orientation, disability, marital status or family situation. We actively cultivate a diverse workforce and promote inclusion in our workplaces. We hire based on merit and believe in selecting the best candidate for the job. People from all backgrounds, including those with special needs, are encouraged to apply.

All information provided by candidates will be used solely for recruitment purposes. Unsuccessful applications will be destroyed upon completion of the recruitment process

Additional Information

Career Level

Junior Executive

Qualification

Not Specified

Years of Experience

3 years

Job Type

Contract

Job Specializations

,

Company Overview

With over 110 years of heritage, Samsonite has built an extensive legacy in trendsetting travel solutions. Our products are known throughout the world for their durability, reliability, and design. One of Samsonite\'s key milestones is the latest technologically advanced and ultra-resilient Roxkin\xe2\x84\xa2 material that was created in 2020 by our research and development team in Europe.

Our goal is to be the most sustainable lifestyle bag and travel luggage company in the world. Recognizing our influence and expertise in innovation, we possess a unique opportunity to be the makers of change - \xe2\x80\x9cOur Responsible Journey,\xe2\x80\x9d a global strategy and commitment to lead the industry in sustainability. As Samsonite continues to grow, we will continue to leverage on our innovative solutions and advocate best practices in sustainability to support meaningful and impactful causes.

Additional Company Information

Registration No.

199508229E

Company Size

51 - 200 Employees

Average Processing Time

9 days

Industry

Retail / Merchandise

Benefits & Others

Dental, Medical, Regular hours, Mondays - Fridays, Smart Casual

Specific Location

Suntec City

Singapore Post