Job Description

Key Responsibilities

Marketing

1. Plan and execute all marketing campaigns of the mall

Plan the campaigns schedule for the year (minimally 7 campaigns per year) and ensure the respective deadlines/milestones are met Formulate ideas and the mechanics of each campaign Track and manage campaign budgets Work with creative agency to produce marketing visuals/collaterals Arrange for the printing and installation of all marketing collaterals (i.e. hanging mobile, floor stickers, tent cards in tenant's store etc) Source for GWP products, event vendors and workshop operators Coordinate with internal (Concierge & Property Management team) and external parties to ensure the successful execution of each campaign Conduct post-promotional campaign/events reviews and analysis to assess the effectiveness of the promotions/events in terms of shopper traffic and tenant's NTO
2. Festive Decorations (Christmas and CNY)

Source and manage production vendor Conceptualize the decor theme and design Manage vendor to ensure the overview design concept is achieved and timely delivery Control cost within budget Liaise with Property Management Team and vendor to ensure set up is done properly and within safety codes Order CNY flowers/decorations for office lobbies
3. Digital Presence

Manage Citylink webpage and social media accounts via external vendor Manage content on retail directories, websites and social media platforms Plan and maintain social media presence Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
4. Mall Programs & Promotions

Strategize and implement appropriate programs to create awareness, generate shopper traffic and drive spending Annual corporate gift giveaways: Ensure gifts are within budget and befitting for corporate clients Oversee Citylink's loyalty program: Increase the yearly number of members
5. Vendor & Tenant Coordination

Track the expiry of vendor contracts and renew/source for vendors prior to expiry (i.e. social media, website, creative agency, production, CRM, wifi, music license etc) Liaise with tenants to provide appropriate A&P support Engage retail tenants to participate and contribute actively towards the mall's A&P programs and obtain their feedback Maintain good relations with tenants
6. Revenue Generation & Reporting

Manage the leasing of atrium and advertising spaces in CityLink Prepare monthly Ops meeting presentation Conduct market research on competitors and trends Undertake any other roles or projects when requested by line managers
7. Administrative & Operational Support

Handle sponsorship voucher requests and raise for approval Update Tenants' Directory listing (Website, Master list for BMO's reference, In mall LED, Google indoor maps, F&B directory & LED directory cubes) Prepare any necessary tenant bulletin Prepare agreements/licenses for all media advertising sites Coordinate hoarding visuals for incoming/outgoing tenants and ad-hoc works in common areas Print approved vouchers for campaigns/promotions/sponsorships Compile and circulate shoppers' foot traffic report and graphs Coordinate with internal (IT & Marcom) and external parties (voucher system vendor, foot traffic vendor, photographers, etc.) to ensure accuracy in property and tenant information on HKL & CityLink webpage and marketing media program Raise PRs for marketing activities and update budget summary sheet

Leasing Administration (if needed)

Prepare Term Sheet, Letter of Intent, Licence, Lease Agreement, Surrender Agreement, Variation Agreement, Moving in form, moving out form and related Tenant's / Prospect's documents Co-ordinate and arrange courier to send out all the relevant documents Co-ordinate with finance and Lee & Lee to get the documents stamped Update DRN system, excel tracking sheet and lease approval's file Arrange and ensure the final completed documents to be sent to Tenant, file in fire safe, file in tenant's file, scan in e-folder and pass to finance Update meeting minutes Keep track and file tenancy alteration expenses Update Tenancy Schedule on monthly basis Generate lease expiry report on quarterly basis Update transaction summary report on half yearly basis Prepare budget & re-forecast template by updating Tenancy Schedule details Check and file NTO on monthly basis Prepare, print, send and file NTO reminder letter on yearly basis

Qualifications

Diploma or Degree in Business, Marketing, Real Estate, or a related field At least 4 to 6 years of relevant marketing experience in retail or commercial property sector
Job Types: Full-time, Permanent

Pay: $3,000.00 - $4,200.00 per month

Work Location: In person