Job Description

Job Purpose

The Asia Marketing Team manages BBC Studios leading international and multi-format brands as well as a portfolio of channels and streaming services including BBC Earth, BBC News, BBC Lifestyle, BBC First, CBeebies and BBC Player.

It is primarily responsible for developing and executing events and direct-to-consumer marketing campaigns.

Key Responsibilities and Accountabilities

Accountabilities

In consultation with the Senior Channels and Streaming Marketing Manager, this role will be responsible for developing and executing consumer marketing strategies and events across Asia, in line with the overall portfolio marketing strategy for the Asia region.

This includes:

• Working collaboratively with Marketing, Programming, Digital Product, Creative, and Communications teams to deliver 360\xc2\xb0 marketing campaigns.
• Managing launches and \'always on\' marketing campaigns for BBC Studios\' Channels and Streaming services.
• Management of branded social media platforms and websites.
• Briefing, collation of and preparation of marketing collateral for brands and programs including on air promos and social assets.
• Developing and executing of B2B and D2C events.
• Building strong working relationships with key internal and external stakeholders across the region.
• Manage cost centre and budget tracking
• General administration and finance duties as required.

Knowledge of audiences in SEA, NEA, India an advantage.

Scope & Impact

The Senior Marketing Exec will work closely with the stakeholders across the region to deliver marketing activity of to the highest quality, on time and to budget.

Strategic Planning & Decision Making

The Senior Marketing Exec will receive direction from the Marketing Manager and will be encouraged to work proactively with the wider team within the parameters of their role.

Relationships

Internal departments, external agencies, suppliers and partners - both Asia and UK based.

Knowledge, Skills, Training & Experience

BBC Studios is an exciting business currently in growth phase. Timelines are often very flexible and market demands change quickly. The Senior Marketing Exec must therefore be able to work in a fast-paced, deadline-sensitive environment and must be adaptable, work well under pressure and receptive to change in the workplace.

The successful candidate must have at least 4 years\' experience in marketing (covering events and campaigns management, digital and social media), preferably within a TV or media environment.

The ideal person for this role is someone with exceptional planning and organisational skills, be highly efficient with an excellent eye for detail and have a creative, problem-solving mindset.

They should have a positive outlook, work well as part of a team as well as being able to work independently. They should be able to build and maintain good relationships with all stakeholders, both internal and external and maintain clients.

General

• Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
• Comply with the BBC\'s policies on diversity and apply the principles of the policy when carrying out the role.
• Contribute to making BBC Studios a good place to work, attracting and motivating the best people.

Education

• Proficient Microsoft office skills
• Excellent written and spoken command of the English language is essential
• Knowledge of another Asian language advantageous - spoken and written.
• Marketing Degree preferred.

Job Impact

Key measures of success:

• Events and consumer marketing campaigns and assets delivered on time and on budget
• Demonstrated collaborative approach
• Positive stakeholder feedback

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

WHY JOIN US

Senior Marketing Executive

Brands, Marketing and Audiences

Permanent - Full Time

Singapore, Singapore, SG, 79909

BBCS Singapore Pte Ltd

Job Closing Date: 31/07/2023

THE ROLE

Job Purpose

The Asia Marketing Team manages BBC Studios leading international and multi-format brands as well as a portfolio of channels and streaming services including BBC Earth, BBC News, BBC Lifestyle, BBC First, CBeebies and BBC Player.

It is primarily responsible for developing and executing events and direct-to-consumer marketing campaigns.

Key Responsibilities and Accountabilities

Accountabilities

In consultation with the Senior Channels and Streaming Marketing Manager, this role will be responsible for developing and executing consumer marketing strategies and events across Asia, in line with the overall portfolio marketing strategy for the Asia region.

This includes:

• Working collaboratively with Marketing, Programming, Digital Product, Creative, and Communications teams to deliver 360\xc2\xb0 marketing campaigns.
• Managing launches and \'always on\' marketing campaigns for BBC Studios\' Channels and Streaming services.
• Management of branded social media platforms and websites.
• Briefing, collation of and preparation of marketing collateral for brands and programs including on air promos and social assets.
• Developing and executing of B2B and D2C events.
• Building strong working relationships with key internal and external stakeholders across the region.
• Manage cost centre and budget tracking
• General administration and finance duties as required.

Knowledge of audiences in SEA, NEA, India an advantage.

Scope & Impact

The Senior Marketing Exec will work closely with the stakeholders across the region to deliver marketing activity of to the highest quality, on time and to budget.

Strategic Planning & Decision Making

The Senior Marketing Exec will receive direction from the Marketing Manager and will be encouraged to work proactively with the wider team within the parameters of their role.

Relationships

Internal departments, external agencies, suppliers and partners - both Asia and UK based.

Knowledge, Skills, Training & Experience

BBC Studios is an exciting business currently in growth phase. Timelines are often very flexible and market demands change quickly. The Senior Marketing Exec must therefore be able to work in a fast-paced, deadline-sensitive environment and must be adaptable, work well under pressure and receptive to change in the workplace.

The successful candidate must have at least 4 years\' experience in marketing (covering events and campaigns management, digital and social media), preferably within a TV or media environment.

The ideal person for this role is someone with exceptional planning and organisational skills, be highly efficient with an excellent eye for detail and have a creative, problem-solving mindset.

They should have a positive outlook, work well as part of a team as well as being able to work independently. They should be able to build and maintain good relationships with all stakeholders, both internal and external and maintain clients.

General

• Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
• Comply with the BBC\'s policies on diversity and apply the principles of the policy when carrying out the role.
• Contribute to making BBC Studios a good place to work, attracting and motivating the best people.

Education

• Proficient Microsoft office skills
• Excellent written and spoken command of the English language is essential
• Knowledge of another Asian language advantageous - spoken and written.
• Marketing Degree preferred.

Job Impact

Key measures of success:

• Events and consumer marketing campaigns and assets delivered on time and on budget
• Demonstrated collaborative approach
• Positive stakeholder feedback

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

INCLUSION

BBC