Job Description

Thermo Fisher Scientific is seeking a Marketing Manager to improve our online and offline marketing effectiveness to support business and sales goals. The role will develop and lead all aspects of planning and implementation of marketing strategies cross-divisionally to deliver key performance indicators as well as to facilitate data-driven business decisions. You will collaborate with the larger organization and work with teams across the organization to ensure a strategic and coordinated marketing approach so as to drive customer engagement and improve brand equity.
Key Responsibilities

• Augment SEATW commercial strategy by collaborating with Division & Region Marketing teams to develop annual marketing strategy and plans to achieve revenue and pipeline growth.
• Collaborate with the commercial team to uncover insights and strategies to develop and implement marketing strategies for new and existing products, internally and externally and to continually improve customer engagements and sales enablement tools.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into useful insights for marketing team. Build dashboard to track and report progress and execution.
• Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget
• Conduct regional VOC directly or in collaboration with other Marketing teams to assess the impact of product positioning, brand equity, customer satisfaction and marketing efficiency.
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Lead marketing operations to drive end to end marketing process improvements
• Develops marketing tool kits for sales team, conducts workshop and leads cross-divisional initiatives by using and sharing standard processes across divisions, opportunities for collaboration and enable workflow branding/solutions
• Partner with divisions and team members to improve sales and marketing alignment to deliver improved MQLs
• Lead all aspects of agency and vendor relationships and contracts.
• Stay current on emerging industry and digital marketing trends.

• A degree in Business, Marketing or similar degree, or equivalent experience
• BA/BS degree, Master’s degree preferred

• At least 10 years of experience in marketing, with at least 3 years of managerial experience
• Strategic, data-driven, sales-aligned and customer-focused with a proven track record to be a great teammate and to collaborate effectively across functions
• Demonstrated strength in building strategic relationship and leading through collaborative influence
• Track record of operational excellence, creativity, and using analytics to get results
• Excellent leadership and communication skills (listening, verbal and written) and the ability to effectively translate data insights and technical information to communicate with internal customers and all levels of management to support decision-making, gain consensus and set expectations
• Experienced in building marketing strategy fir developing and developing markets in scientific supply industry
• Digital technology expertise to drive SEO/SEM and omnichannel marketing campaigns.
• Content architecture knowledge
• Agency experience and / or experience managing agencies and vendor relationships

• Self-confident, assertive and self-motivated
• Systematic problem-solving approach, coupled with a strong sense of ownership and drive
• Strong analytical skills to spot trends and make recommendations
• Strong time management skills, prioritization abilities and drive to take ownership of issues and tasks