Job Description

Job Title Senior Marketing Manager



Senior Marketing Manager \xe2\x80\x93 Next Gen Investing

IG Group is incubating a brand-new business venture with the ambition to build an app-first offering that will re-imagine the world of investing. We\xe2\x80\x99re on a mission to deliver a market-leading proposition that inspires confidence, to new and existing consumers globally \xe2\x80\x93 we are looking for people with exceptional drive and entrepreneurial spirit to join to help launch and scale this business.

So, who are we?

Hello, we\xe2\x80\x99re IG Group. No, not Instagram \xe2\x80\x93 though we\'re a pretty big deal ourselves. We\xe2\x80\x99re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We\xe2\x80\x99ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our ground-breaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you\'ll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let\xe2\x80\x99s innovate together!

Your role in the team

We are seeking a strategic, creative and results-oriented Senior Marketing Manager to join the founding Next Gen team, and play a pivotal role in shaping the marketing plan across launch and scale in Singapore. Reporting to the business unit Global Marketing Director, you form part of the global team, with full responsibility for building the marketing calendar, and leading and executing marketing campaigns and activities that drive growth for the business in Singapore. You\xe2\x80\x99ll work in partnership with the Next Gen marketing team and our Group\xe2\x80\x99s marketing function based in London to align, coordinate and leverage group strategies where appropriate.

This is a new role within an incubated and fully funded venture operating at pace in a start-up fashion, and benefits from the sizable power of the parent company. We are seeking a strategic problem solver and a doer, someone comfortable leading change, mobilising the organisation and taking ownership of the impact on the ground. This will be the first Next-Gen marketing hire in Singapore, so you need to be a self-starter and feel comfortable delivering results from-afar.

What you\xe2\x80\x99ll do

In your role, your responsibilities and deliverables will be focused on:

• Development and execution of the marketing plan for Singapore market that delivers against our consumer, revenue and brand-building targets
• Planning and activating campaigns, working with central teams and local agencies to execute traditional & paid media, PR, CRM and digital comms
• Work with the Head of Growth & Head of Brand to execute strategic global campaigns and initiatives locally
• Drive incentive and promo strategies including test and learn to drive acquisition and retention
• Manage the country marketing budget, planning and tracking performance and making adjustments as required
• Own an up-to-date view of competitive market place and communicate any proposed actions throughout the business
• Owning the local partnerships and influencers execution to deliver best in class consideration outcomes for the business
• Lead tactical CRM campaigns that drive engagement and app usage
• Activate product & feature marketing campaigns locally to drive adoption.
• Line management of a Marketing Executive.

Who we\xe2\x80\x99re looking for

You\xe2\x80\x99re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You\xe2\x80\x99re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you. We don\xe2\x80\x99t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let\xe2\x80\x99s raise the bar together.

What you\'ll need for this role

• 7+ years experience in a senior marketing manager role building strategic marketing campaigns in both promotional and creative space
• Relevant role experience in a strong e-commerce, app-first or fast-paced consumer brand is a must
• Analytical and commercial mindset, someone who enjoys interpreting data to develop insight/consumer-led marketing strategy
• Channel knowledge across multi-channel, earned and own channels, creating channel plans to meet campaign goals
• Experience implementing simultaneous projects at once and enjoys working with multiple cross-departmental teams
• Comfortable in a matrix and global environment where you direct line manager may work in a different country to you
• Self-starter and creative problem solver who\xe2\x80\x99s comfortable with change and enjoys working in a highly competitive and fast paced industry

How you\xe2\x80\x99ll grow

When you join IG Group, we want you to have more than a job \xe2\x80\x93 we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we\xe2\x80\x99ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world\xe2\x80\x99s best trading experience. We\xe2\x80\x99d love to have you along for the ride.

The perks

It really is more than a job. We\'ll recognise your talent and make sure that you can still have a life at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off... the list goes on.

• \xc2\xb7 Flexible working hours and work-from\xe2\x80\x93home opportunities
• \xc2\xb7 Performance-related bonuses
• \xc2\xb7 Insurance and medical plans
• \xc2\xb7 Annual health check reimbursement
• \xc2\xb7 Career-focused technical and leadership training
• \xc2\xb7 Two volunteering days per year
• \xc2\xb7 One day of birthday leave per year
• \xc2\xb7 Contribution to gym memberships and more.

Where you\xe2\x80\x99ll work

We follow a hybrid working model; we reckon it\xe2\x80\x99s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you\xe2\x80\x99ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you\xe2\x80\x99ll hear an echo of \xe2\x80\x98our culture\xe2\x80\x99! That\xe2\x80\x99s because you can come to work as your authentic self. The things that make you, you \xe2\x80\x93 like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity \xe2\x80\x93 can bring a fresh perspective or new skill to our business.

That\xe2\x80\x99s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you\xe2\x80\x99re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now

Number of openings 1

IG Group