Develop and execute offline marketing strategies and leasing promotions to generate awareness and increase conversions.
Identify and implement marketing opportunities such as trade exhibitions, seminars, events and industry association channels
Produce BAU marketing collaterals and digital assets.
Ensure property information in marketing collaterals and website are regularly updated
Produce and manage marketing hoardings and leasing banners on buildings, including BCA applications and renewals
Create and implement targeted marketing plans to expand network
Plan and organize agent site tours, networking/appreciation events, incentive programs, and eDMs to actively promote the properties and engage agents
Drive and manage the Rewards program
Supervise the team responsible for handling daily inquiries from various digital platforms such as email, WhatsApp and Telegram
Track, analyze and report on the effectiveness of marketing campaigns, conducting lead analysis on a monthly basis
Establish processes for lead qualification and ensure timely follow up of leads by the team
Systems, Processes and Administrative Functions
Compile monthly reports
Plan and administer the marketing budget, collaborating closely with cross-functional stakeholders and obtaining necessary approvals
Oversee department processes, streamlining and digitalizing marketing/reporting processes to enhance efficiency
Manage the CRM system to support Marketings reporting needs
Coordinate annual audits with internal and external stakeholders
Oversee department administrative and compliance functions
Represent the Marketing department in a cross-functional team to drive enterprise system integrations
Requirements:
Bachelor's degree in Marketing/ Business.
Possess at least 5 - 8 years of relevant experience in marketing in Real Estate Industry is advantageous.
Knowledge of CRM system and analytics tools is advantageous.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Team player with good interpersonal, communication and stakeholder-management skills.
Independent, resourceful, proactive and meticulous
For interested applicant, kindly send your resume in MS. Word format.Job code: SHELEmail:EA Reg No.: R2095332 (Low Yi Ping, Sherlyn)EA License No.: 01C4394 (PERSOLKELLY SINGAPORE Pte Ltd)We regret that only shortlisted candidates will be notified.By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates collecting, using and disclosing my personal data for the purposes set out in the Privacy Policy which is available at . I also acknowledge that I have read, understood, and agree to the said Privacy Policy.