Job Description

Job purpose This role will fulfil an important collaboration between business units and the marketing function with our internal agency delivery teams. The incumbent will work with the APAC business units to establish marketing and brand strategy in region, guarantee industry standard digital and traditional marketing execution and delivery, develop KPIs in terms of impactful ROI to both the local business unit and its contribution to the global division. The role reports into the Global Head of Marketing.

General Duties

• Partner with the business units or regional teams to develop a criteria structure that is driven by KPIs and objectives and informed by previous ROI information and activity
• Expand a marketing and communications strategy that supports growth objectives.
• Confirm best practice digital marketing delivery
• Partner with crucial stakeholders within the business units to plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy.
• Convert activity schedule into functional output by quarter and scope the outputs with the marketing delivery teams.
• Based on the established criteria structure, commercial value, strategic importance, and capacity planning, prioritize the deliverables and work with the marketing team to support delivery of all the required assets, collateral and campaigns.
• Partner with other delivery teams or 3rd party vendors involved in any strategy or output.
• Assess marketing plan, KPIs and commercial benefit to ensure successful prioritization and future activity planning.
• Finalize and present monthly marketing performance reporting against established KPI\xe2\x80\x99s.
• Collaborate with central marketing team to create and maintain budgets for marketing strategies
• Submit monthly activity reports to ensure strategic objectives are on target, on time and on budget
• Build sales pipeline for business unit\xe2\x80\x99s broad range of products and services using marketing services delivery teams\xe2\x80\x99 offering including (but not limited to):

• Digital advertising

• Lead Generation

• Content Generation

• Social Media

• Print

• PR

• Trade Shows and Events

• Direct Mail

• Sales Enablement