Job Description

Position Summary

The senior manager, is a senior leadership role, who is a strong support to the Client Director. You are the key lead on the set of client businesses that you are assigned to. You have a passion for ideas, technology and an innate and bravery to experiment with new solutions to uplift campaign effectiveness. The focus for this role is on the account management, implementation, development and management of overall media plans, measurement plans and test-and-learns that serve as local and regional best practice across Singapore and APAC.

With support and clear direction from the Account Lead, Digital Lead and Strategy Lead you practically take the strategic design imperatives and communications idea to deploy a variety of data and intelligence to identify appropriate media solutions.

This role requires the ability to manage client relationships, intelligently plan and hands-on implement media campaign across all ecosystem. You must embrace and sell new digital tools and solutions. Excellent presentation skills and attention-to-details are essential to the job. Whilst the role requires very strong client skills, engagement is in an advisory capacity rather than to manage client relationships is critical.

Key Responsibilities

Client and Product

• Lead and drive client relationships. You will be responsible in taking briefs and bringing campaign to life from sound media recommendation, flawless implementation, and post buy reporting
• Collaborate with the broader team to produce best-in-class implementation frameworks for both long-term growth and short term campaign objectives, simplifying complexity into succinct guardrails and guidelines
• Demonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to market
• Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
• Collaborate with creative agencies and Mediabrands Special Business Units to deliver a seamless product for the client
• Collaborating with the broader team, turbocharge media planning, and digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns
• Set up, monitor, optimize Digital, Search and Social ads together with the Performance team
• Assist the Digital Director in managing and executing power partnerships with digital vendor

Internal

• Adherence to agency process / engage the right people at the right time - supply clear implementation briefs to the implementation team and offer support during the implementation process
• Advocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and after action reports

Prioritization:

• 80% Client
• 20% Internal and New Business

Key Performance Indicators (KPIs)

• Client Work

Building trust and credibility with clients and other external parties

Excellent quality of campaign planning and implementation across clients

Client feedback and satisfaction

• Internal

Team collaboration

Reliable team player

Desired Skills & Experience

• Bachelor\'s degree/ diploma in related field or equivalent work experience
• 6+ years in holistic but with very strong knowledge of digital planning & implementation role in media agency
• Possess strong working experience in media planning, strategy, implementation, trading and buying process, with solid understanding in creating and optimizing of audiences across paid and owned media
• Strong knowledge of various markets\' media landscape (SG, MY, ID, TH, PH, AU, KR, JP, HK, TW)
• Exposure to South East Asia and wider Asia Pacific media landscape preferred
• Great client management skills
• Project management skills
• Working technical knowledge of buying and trading tech including ad servers, verification tools and DSPs / DMPs etc
• Bravery to experiment and recommend new implementation ideas and tactics

Initiative is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.

About Us

Initiative is a global media agency designed to grow brands through culture. Brands that succeed can move and adjust with consumers at speed, and meaningfully contribute to their lives. We call this Cultural Velocity\xe2\x84\xa2 - a measure for the speed at which a brand moves through culture to drive relevance. Over the last three years, Initiative have been ranked the fastest growing media agency in the world by independent media ratings agency, RECMA. At the heart of our success is our people, and our culture is one of empowerment. Diverse and inclusive, we respect that everybody has something unique to contribute, and we look forward to discovering how your unique talent can help us to realise our ambition to be the best media agency in the world. Find out more about us at www.initiative.com.

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