Job Description

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About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it\'s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world\'s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands - especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region\'s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France, Chile and South Africa.

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What\'s in it for you

• Attractive remuneration and healthcare benefits
• 20 days of paid annual leave per year
• Flexible work arrangement to support your wellbeing
• Outstanding career development opportunities to realise your full potential
• Collaborative and inclusive culture where people and performance thrive

About the role

Lead PR Communications for TWE Corporate and build Penfolds across regions under Southeast Asia, Japan and Korea, consistent with Penfolds Global strategy, maximizing reach and to ultimately elevate the brand in key cities.

Key Responsibilities/ Accountabilities:

• Strengthen TWE Marketing 2025 ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective brand PR, Digital Communications and Corporate PR
• Champion the crucial role to build awareness and elevate consumer engagements for Penfolds through extraordinary experiences and best in class executions of the brand\'s strategic roadmap, consistent with Global brand guidelines and fully supporting the business\'s objectives and goals
• Work collaboratively with Brand, Insights and Trade Marketing Teams to ensure strategic brand campaigns are delivered effectively in the respective markets, upkeep and enhance media and digital presence through the various vehicles, i.e. editorials, events, social platforms, influencers etc.
• Develop short- and long-term plans and budgets for PR communications, media and influencer campaigns, events, monitoring progress, assure adherence and evaluate performance
• Set the direction for the respective markets to ensure PR Comms ecosystem integration and delivery of campaigns, new collection or product launches for Penfolds are cohesively aligned with Growth Plans and Brand Marketing calendar
• Adapt and localize all Globally defined content to maximize recruitment and engagement.
• Provide lead for creative content and digital engagements that resonates with local consumers and build a network data base of KOL/ Influencers to drive advocacy, user generated content and luxury presence
• Support the growth of TWE\'s global communications network, establishing and managing key media and industry relationships \'on the ground\'

• Build and manage strategic relationships, ensure effective and consistent engagements of key media, wine critics, industry and other external influencers
• Drive coverage of Penfold within key consumer and trade media, specifically within the Luxury titles
• Build and profile TWE\'s executive and regional leadership in key luxury, business and industry trade publications
• Manage the appointed PR Agencies, to ensure global brand and regional PR campaigns are effectively delivered, with appropriate efficiency, expertise and return-on-investment achieve
• Ensure the achievement of PR communication objectives, goals and KPIs, with related evaluation systems in place. Secure effective ROI for all PR and engagement activities
• Provide strategic advice and consultancy to senior leaders on TWE\'s PR strategy and brand campaigns across respective markets
• Act as \'de facto\' member of an extended Corporate Communications and Crisis Communications team, supporting the delivery of strategic messages, effective stakeholder management and corporate communications.

Specific tasks:

• Lead focused PR events and / or engagements conceptualization, planning and coordination
• Prepare detailed media activity reports
• Responsibilities for managing key brand-related media including, where appropriate:

• Wine media
• Trade media
• Lifestyle and Luxury media
• Consumer media
• Business media
• Digital and social media
• Industry KOLs, critics and educators
• Other brand contacts for collaboration opportunities
• Embed TWE and Penfolds corporate identity and ensure that all communications materials are compliant to guidelines
• Communicate effectively with regional offices and corporate headquarters to obtain approval, guidelines and feedback and in return provide local market needs and advice

About you

• Bachelor\'s degree with emphasis on marketing and business or relevant PR and Communications qualifications
• Minimum 6+ years regional experience in brand communications or working in a public relations/agency or related business environment
• Passion for the luxury industry, with strong understanding and experience in luxury brands, consumer lifestyle, wine and F&B categories
• Demonstrated skills, knowledge and experience in the design, delivery and execution of strategic and creative (brand and/or corporate) campaigns
• Deep understanding of respective markets media landscape required
• Excellent PR pitching and copywriting skills, including brand marketing knowledge required
• Proficient skills set in budget controls, evaluations, analytics, and interpretation
• Strong project management & planning skills; excellent time-management skills and ability to manage cross functional demands
• Ability to build, manage and maintain effective stakeholder relationships
• Excellent verbal and written communication skills

Culture

We bring our whole selves, we\'re courageous and we deliver together - that\'s our DNA. We\'re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We\'re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We\'re definitely \xe2\x80\x9cglass half full\xe2\x80\x9d people and see challenges as opportunities and move with pace to achieve our goals.

If you\'re ready to help us be the world\'s most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications, so if you don\'t want to miss out, apply today.

We are aware of current scams where candidates are being targeted on job advertising and social media sites by individuals claiming to be employees of Treasury Wine Estates. These people are offering financial incentives and inducements to encourage candidates to engage with them or disclose their personal information.

We only contact candidates through professional channels (LinkedIn, or the contact details you provide in your employment application). We always use our full name (first name and surname), our work email (ending in \'@tweglobal.com\') and contact number. Please be alert to any contact through other social media channels, and never disclose your personal information by clicking on links in an email or SMS.

Treasury Wine Estates