Job Description

About the company

Lenskart is Asia\'s largest eyewear company serving 40 Million people - helping them see better and lead better quality lives. We have more than 1500 omnichannel stores across 175 cities in India, Singapore and Dubai. Our aim is to serve One Billion eyes by 2025 globally. And in this journey, we want to go beyond vision correction to transform the way people see and experience the world. That\'s our new purpose - and we can only get there through cutting-edge technology and exceptional people.

Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and Dubai, and active expansion plans across Asia and the Middle east regions.

About the team

We are looking for a creative and dynamic Senior Social Media & Content Executive to join our Marketing team. You will be responsible for developing and executing social media strategies, managing content creation, and driving engagement across various platforms to promote our brand and products. This role will play a pivotal role in enhancing our online presence and customer engagement. This role will be based in Singapore reporting to the General Manager of Marketing.

What your responsibilities will be

Social Media:

Responsible for managing Lenskart Singapore social media accounts daily to achieve the overall business and marketing goals

Responsible for spearheading experimentations on new and emerging social media platforms, content types, and AI tools

Collaborate with local marketing teams to plan and schedule short-form video content to grow our overall social media presence

Collaborate with the central creative team to plan and create seasonal content for key campaigns and launches

Monitor social media and digital marketing trends as well as the competitive landscape to share learnings and best practices with the broader teams proactively

Support ideation, planning and execution for integrated global marketing campaigns and regional partner teams

Content:

Produce and execute static and video content that drives engagement and traffic as part of Lenskart\'s campaigns, always-on content and social strategy

Contribute to quarterly content strategy with insights, planners and budget in mind.

Who we are looking for

Minimum Qualifications

Undergraduate degree in related disciplines

2-4 years of solid experience in digital content marketing or related fields

Excellent command of English, both verbal and written communication

A compelling and creative storyteller with a knack for creating and crafting engaging video content across different platforms that delivers results

Proficient in video production and photo editing

In-depth knowledge and experience with social media platforms

An extrovert with well-developed interpersonal, team-building and relationship management skills

A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your-sleeves mindset. Not afraid to work independently when required

Preferred Qualification

Basic knowledge of graphic design is a plus

Lenskart