Senior XiaoHongShu Content & Growth Strategict Job in SG Media

Senior Xiaohongshu Content & Growth Strategict

SG, Singapore

Apply Now

Job Description

Position Title:

Senior Xiaohongshu Content & Growth Strategist

Key Responsibilities:

1. Lead the overall Xiaohongshu (RED) content matrix strategy, including scriptwriting, shooting, editing, and production of viral content.

2. Oversee KOL/influencer marketing campaigns and drive cross-platform growth by integrating TikTok, Instagram, and YouTube.

3. Build an AI-driven content production pipeline to automate viral title and hook generation, subtitles, and A/B testing.

4. Develop paid traffic strategies (Xiaohongshu + Douyin) and design attribution models to maximize advertising ROAS.

5. Train and mentor the local team, create and implement SOPs to ensure content production is scalable and replicable.

Requirements:

Minimum of 3 years hands-on experience managing Xiaohongshu content matrices, with a proven track record of operating accounts with 500,000+ followers. Strong expertise in short-form video algorithms and viral growth models. Proficient in AI content tools and automated operations. * Fluent in both Chinese and English, capable of leading and collaborating with multicultural teams.