Job Description

What the role is:The officer will be responsible for managing and implementing CSC's communication strategies to enhance its brand, reputation, and engagement with stakeholders. This role involves overseeing all aspects of branding, external communication, and outreach while ensuring alignment with organisational goals. The officer will handle social media, digital and print content, marketing initiatives, and employer branding efforts, positioning CSC as a thought leader and a key partner in fostering a culture of learning and collaboration in the Singapore Public Service.What you will be working on:1. Communications Strategy & Implementation: xe2x80xa2 Develop and execute a comprehensive strategic communications and outreach plan that aligns with organisational goals. xe2x80xa2 Manage and enhance CSC's brand identity across all platforms. xe2x80xa2 Serve as the primary contact for external communications, ensuring consistent and impactful messaging. xe2x80xa2 Actively monitor conversations about CSC and relevant topics, addressing misinformation and amplifying positive feedback. 2. Content Curation, Creation & Management: xe2x80xa2 Curation and Creation of high-quality platform-specific content, including articles, press releases, reports, social media posts, and digital assets. xe2x80xa2 Ensure all communications reflect CSC's tone, values, and priorities. xe2x80xa2 Collaborate with internal teams and stakeholders to create and distribute engaging, high-quality, and visually appealing content. xe2x80xa2 Ensure all content is aligned with government guidelines and policies. 3. Social Media & Online Presence: xe2x80xa2 Develop and manage content to enhance CSC's social media presence and profile for greater visibility and engagement. xe2x80xa2 Stay updated on social media trends, tools, and best practices. xe2x80xa2 Experiment with innovative content formats and engagement strategies to stay ahead of the curve. xe2x80xa2 Monitor social media channels, respond to inquiries, and address concerns professionally. xe2x80xa2 Track performance metrics and adjust strategies to optimise results. 4. Outreach & Marketing Initiatives and Campaigns: xe2x80xa2 Plan and implement outreach and marketing campaigns to drive customer engagement and promote CSC's products, services, and organisational initiatives. xe2x80xa2 Monitor and analyse market trends to refine communication strategies. xe2x80xa2 Manage digital marketing efforts, including SEO, email campaigns, and analytics reporting. 5. Thought Leadership & Employer Branding: xe2x80xa2 Position CSC as a thought leader by showcasing expert opinions, in-house research, and innovative practices. xe2x80xa2 Collaborate with internal teams to showcase and highlight CSC's culture and values, employee achievements, events, and learning opportunities for employer branding purposes. 6. Analytics & Reporting: xe2x80xa2 Monitor and evaluate the effectiveness of communication and outreach strategies using performance metrics and KPIs (e.g., reach, engagement, growth, conversions). xe2x80xa2 Provide insights and recommendations to optimise the effectiveness of key communications and outreach initiatives xe2x80xa2 Use data to identify emerging trends and refine communication strategies.What we are looking for:Experience: xe2x80xa2 3-6 years of experience in communications, marketing, or a related role. xe2x80xa2 Proven ability to manage multi-channel communication strategies. xe2x80xa2 Experience in content creation for social media and channel management to increase engagement will be an advantage. xe2x80xa2 Skills: xe2x80xa2 Excellent written and verbal communication skills. xe2x80xa2 Strong project management and organisational abilities. xe2x80xa2 Demonstrated ability to cultivate and utilise professional networks to achieve objectives xe2x80xa2 Proficiency in digital marketing tools, social media management platforms and analytics tools (e.g., Google Analytics, Hootsuite, WOGGA, etc.). xe2x80xa2 Creativity with a knack for storyboarding and storytelling, with an eye for detail in content development and design collaboration. xe2x80xa2 Proficiency in data analytics will be an advantage. xe2x80xa2 Video editing and Graphic Design skillsAbout Civil Service College:The Civil Service College (CSC) is a statutory board under the Public Service Division, Prime Minister's Office. We are the central learning institution for the Singapore Public Service and we partner government ministries and agencies to develop people for a first-class public service. CSC brings together public officers from diverse backgrounds and provides them with opportunities for learning and skills upgrading. Our service-wide networks enable public officers to build capabilities, develop shared ethos and gain deeper perspectives, creating a collaborative environment for dialogue and knowledge sharing. Through our programmes and services, CSC aims to strengthen strategic capacity in governance, leadership, public administration and management for the Singapore Public Service.

Civil Service College