Job Description

Company DescriptionWho we areWise was founded in 2011 with a clear mission: Money without borders so people and businesses can send, spend and get paid in any currency, whenever, wherever.Sure, the heart of what we do is international money transfer. And we\xe2\x80\x99re committed to making it instant, convenient and fair for millions of people, all over the world. But we\xe2\x80\x99re growing our other products and our teams at an exciting pace. And we\xe2\x80\x99re looking for the very best to jump on board.We\'re looking for a Japanese speaking Senior Content Specialist to join our growing SEO Content team in Singapore.Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don\xe2\x80\x99t believe in stuffing keywords in a blog article or building artificial links, but we do believe in a great copy that inspires and helps readers to find answers.This role is ideal for candidates with senior level experience in Japanese SEO content marketing, who are passionate about blogging and content creation.At Wise we\xe2\x80\x99re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you\xe2\x80\x99re producing is helping the end user.Your Mission:

• Produce SEO optimised content for our JP blog, to help fuel adoption of Wise
• Revisit, optimise and improve older articles to boost their performance
• Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
• Understand the wants, needs and pain points of our potential new customers
• Edit copy - you\xe2\x80\x99re not afraid to fix copy or make direct changes when necessary
• Find, coordinate and manage a bunch of talented freelance writers
• Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
• You can put yourself in freelancers / businesses\xe2\x80\x99 shoes, and create content plans that attract these potential business customers
• Analyse the performance of JP blog, write up an analysis, and use these findings to bring more growth
• Know and proactively monitor the competitor landscape in your locale
• Can size up and prioritise content projects/initiatives based on high growth impact/potential
• Can articulate and write-up the problem you\'re trying to solve, your hypothesis for how to fix it
• Strong collaboration within the SEO Content team as well as other relevant teams in Wise (ex. Product Manager for Japan)

QualificationsAbout you

• You speak and write Japanese on a native level
• You speak and write English on a native level, as our team communication language is English
• You have 2-3 years of SEO experience in Japanese and have brought a great impact in terms of number of new customers and revenue through your content (beyond just traffic)
• It\xe2\x80\x99s preferred if you have worked on B2B content and successfully brought a great amount of business customers through your SEO content
• You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way
• You\xe2\x80\x99re strategic and are used to building hypotheses based on data to bring new growth
• You know your way around words. From small copy changes to fixing blog articles in bulk, you\xe2\x80\x99ll get it done.
• If you have worked for financial companies, that\xe2\x80\x99s a plus
• You thrive more on autonomy than structure. You\xe2\x80\x99re not afraid to take responsibility and ownership of your work

What\xe2\x80\x99s in it for you?Help us acquire new customers for Wise in a scalable and highly cost-effective way. That\xe2\x80\x99s hugely important here because, unlike our competitors, our mission is to make foreign exchange eventually freeYou\xe2\x80\x99ll be part of a team of exceptionally talented marketers who consistently break new ground in performance marketing.Within Wise we operate with a great degree of autonomy, so you\xe2\x80\x99ll be in charge of your own workload and focus areas, giving you the chance to have a huge impact on one of Europe\xe2\x80\x99s fastest growing & most successful startups.Additional InformationAbout our teamThe SEO Content Team currently consists of 40 (and counting) amazing people, from 20 different countries who are divided over 3 offices, so we\xe2\x80\x99re truly a team without borders \xe2\x80\x94 without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you\xe2\x80\x99re passionate about learning new things and keen to join our mission, you\xe2\x80\x99ll fit right in.Also, qualifications aren\xe2\x80\x99t that important to us. If you\xe2\x80\x99ve got great experience, and you\xe2\x80\x99re great at articulating your thinking, we\xe2\x80\x99d like to hear from you, because we believe that diverse and inclusive teams build better products.What it\xe2\x80\x99s really like to work hereAt Wise, we do things a bit differently. There\xe2\x80\x99s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up.Each team picks the problems they want to solve. So, there\xe2\x80\x99s no micro-management. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But you\xe2\x80\x99ll get tons of guidance and plenty of support from your talented, super-smart teammates.We\xe2\x80\x99re going to be upfront \xe2\x80\x94 the way we work doesn\xe2\x80\x99t suit everyone. But if freedom, and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.To find out a bit more about what it\xe2\x80\x99s like to work at Wise \xe2\x80\x94 plus a full run through of our employee benefits \xe2\x80\x94 visit .What do we offer:

• Salary + RSU
• Wise Benefits
• Relocation and visa support to Singapore
• Hybrid working model, allowing for a blend of home and office work
• The chance to work in a diverse, inclusive, and innovative environment.

For everyone, everywhere. We\'re people building money without borders \xe2\x80\x94 without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.We\'re proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.If you want to find out more about what it\'s like to work at Wise visit .Keep up to date with life at Wise by following us on and .

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