Job Description

MAIN PURPOSE

The role of the Assistant Marketing Manager, Drunk Elephant, will be responsible for driving marketing strategy from leading, planning to execution of all marketing initiatives to achieve brand objectives. The ideal candidate is a creative, detailed, outgoing individual who understands luxury.

KEY RESPONSIBILITIES

Product Management

• Develop an omnichannel product marketing strategy and retail activation plan for new launches and hero products
• Develop product strategies that is aligned with channel strategy to achieve commercial targets
• Lead product analytics to drive KPIs, and analyse performance for new launches
• Analyse competitive trends (product category mapping, pricing) and market trends to identify any areas of opportunity and risks
• Responsible to drive elevated in-store experiences and omnichannel execution excellence
• Visual Merchandising Implementation:

• Forecasting new launches and VM updates, in line with brand guidelines and budget
• Lead the deployment in stores for new launches animation and VM

• Plan and execute public relations strategies for the brand
• Manage relationships with media outlets, influencers, makeup artists
• Track and measure PR results
• Stay up to date with industry trends and best practices
• Work closely with agency partners to execute PR campaigns
• Represent the brand at industry events

• Develop event concepts and proposals, to achieve brand ambition and objectives
• Collaborate with global and regional stakeholders, ensuring events are aligned with brand guidelines
• Coordinate with third-party vendors
• Track and measure event results

• Responsible for A&P budget planning in alignment with brand budget
• Identify new opportunities to operate cost efficiently by partnering new vendors, utilizing new materials, and adopting new ways of working

• Degree in Business/Marketing/Mass Communication or related field
• 5 years of relevant marketing experience, preferably in the beauty industry
• Keen interest in cosmetics is a MUST
• Fluent in English, both written and verbal
• Strong Microsoft Office skills especially Excel and PowerPoint
• Familiarity with Photoshop and graphic design a plus
• Learning agility and proven speed in picking up skills quickly
• Well organized, detailed, with a strong sense of urgency and good time management skills
• Self-motivated team player committed to work in a fast-paced retail environment

Shiseido