Develop and execute Ecommerce strategic plans with the objective of delivering strong business growth and continuously strengthen the equities of the assigned brands in Shiseido Singapore.
Track & deliver the sales, profit, share and brand health objectives for the year by creating strong effective Ecommerce campaigns that generate business growth.
Actively troubleshoots problems (conversion, traffic, awareness) and develops strategies to resolve roadblocks
Work with HQ/Regional product management, BH & other relevant departments to provide enriching Ecommerce assets content
Manage/ refresh Flagship store assets Banner/Thumbnail/Enhanced Content creation
Direct the development of initiatives such as successful Flagship Store Launch, Regional Ecommerce campaigns & Brands collaboration
Strategize and advice Brand & Sales teams on the know-how to drive integration and execution of marketing plans and collaborate activities with the different E-retailers & Online PurePlayers
Manage new product launches timeline & demand forecasting, working closely with internally stakeholders like Brand & Sales team & Enabler to ensure timely launches.
Always keep pace with Ecommerce consumer research, usability best practices and industry trends
Effectively manage the allocated Ecommerce A&P resources across brands
Key liaison to coordinate all listing / pricing/ promotion mechanic with E-enabler
Oversees Livestreaming planning, scripting, production & post event evaluation
Requirements
Diploma in relevant discipline
Min 3-5 years of experience in ecommerce brand management within FMCG / beauty or related retail sectors
Strong knowledge of the FMCG market/beauty care category & consumer behaviour
Strong analytical skills with sharp business acumen
Strong knowledge in digital marketing & Ecommerce activities
Strong aesthetic flair and love of beauty care category
Excellent PowerPoint and Excel skills
Excellent communication skills, including good command of spoken and written English and Mandarin
Comfortable with a fast paced environment
Good team player with high level of integrity
Highly committed and result oriented
Good working attitude with a positive mindset to learn and progress