Job Description

Company DescriptionAt Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare\'s hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let\'s advance the world of minimally invasive care.Primary Function of Position:The Digital Marketing Manager, Asia position will define best practices and execution for Intuitive\'s content strategy in the region including web and social media presence in Asia. Reporting to the Director of Marketing Operations, Asia, you will help define and deliver Intuitive\'s global brand voice through digital content creation on internal and external channels and platforms. As part of the Marketing department, you will work cross-functionally to define and deliver meaningful, measurable business messaging to key stakeholders. You will partner with Intuitive Global, Asia Regional and country marketing functions to ensure a consistent, localized approach to content strategy. You have experience publishing content using enterprise content management systems. You operate as both digital marketer and copywriter for organic and paid content across Asia-specific channels in partnership with global business partners.Essential Job DutiesWebsite Content

• Develop a website content calendar to enhance our existing websites in all regional markets
• Work closely with regional or local agencies on briefing and developing content and imagery for the site
• Helping country marketing teams identify stories that can be showcased at a local or regional level and working with local teams to shape these up for publishing
• Work closely with global and regional marketing and regulatory teams to define the purpose of each publishing platform and ensure usage in a compliant way
• Work closely with regional stakeholders and global corporate partners to source content for local websites,
• Define on-demand content strategies for the web working with global, regional and country teams
• Maintain country marketing calendars on the websites
• Analyze statistics, traffic data, and campaign results to adjust and optimize digital marketing strategies. Evaluate ROI to assess content effectiveness.

Social

• Developing, sharing and monitoring of an editorial calendar to fuel the creation of permanent and evolving social content across all Asia markets
• Develop a roadmap for aligning LINE, WeChat, Naver etc. with the regional content strategy, legal and regulatory requirements
• Support paid media for social media platforms like LinkedIn, Facebook
• Definition, management, optimization and regular reporting for social media campaigns and programs day-to-day care, feeding, development, and publishing of content on established platforms (social media, website, intranet)
• Develop best practices for consistent community management and engagement including issues management and follow-up of customers\' or patients\' comments.
• Define, and continually refine, social listening for the purpose of daily monitoring, industry and competitive landscape, opportunity identification, customer and patient discussions (inc. complaints), and issues management (in partnership with Global Public Affairs teams in country)
• Partner with Market Intelligence group on meaningful inclusion of social media insights relevant to existing market research/reporting
• Hands-on, consistent community management and engagement including issues management and triage of customer / patient complaints and requests for post-market compliance (inside of set working hours, apart from crisis management or emergent situations where rotating shifts for active monitoring/response will be required)
• Identify, validate, and make the case for new accounts, channels, campaign types, tools, and cross-functional programs as warranted
• Overlapping projects with marketing automation

Agency Management

• Working with regional teams on understanding requirements for marketing collateral, defining the brief, consolidating collateral and working with internal or external teams/agencies to produce content
• Consolidating agency work across Asia and streamlining requirements with fewer agencies to ensure efficiency of costs and process

QualificationsRequired Skills and Experience

• Proficient in English
• Demonstrable results and experience in web and social media content development and publishing (Sitecore, AEM or similar CMS).
• Essential skill in the utilization of major SMM, SaaS and listening tools (Ex: Social Studio, Sprinklr)
• Experience with social media community and campaign management to drive engagement
• Comfort with complementary tools (Conductor, Digimind...) to consider SEO, market, and earned media landscape
• Experience in working with content lifecycle tools (e.g. Veeva Promomats or similar)
• Proficiency and demonstrable experience with on-platform, paid campaign definition, management, and the ability to turn data points and acronyms into actionable insights
• Proven ability to solve open-ended problems and work cross-functionally towards shared goals
• Experienced in working with large teams spread across geographies
• Experienced in Excel and analytics
• Hands on Sprinkler experience
• Deep and broad reporting, budget, program and agency management, analytical and prioritization skills

Required Education and Training

• Minimum 5-8+ years of increasing responsibility for brand, or client brand, web content and social media community and campaign management in regulated industry; medical device experience preferred
• Minimum BA/BS degree preferred in Marketing, Public Relations, Business, or Communications

Preferred Skills and Experience

• Superior verbal/written communication, presentation, and interpersonal skills
• Impeccable attention to accuracy and detail

Additional InformationDue to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target salary ranges are listed.Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

Intuitive Surgical