Job Description

Job Responsibilities: 1. Digital Marketing

• Plan, execute and optimize marketing activities across all digital platforms, such as Instagram/Facebook/Telegram/Tik Tok.
• Identify and propose strategies to optimize SEO, SEM, EDM and digital advertising to increase brand awareness.
• Identify emerging digital marketing trends and propose relevant strategies to optimize digital spending and performance.
• Respond to customer reviews and queries on Facebook, Instagram, Google, and other digital channels.

• Liaise with internal/external stakeholders, suppliers and vendors on branding and marketing projects.
• Create marketing collaterals for in-store campaigns and brand events.

• Media monitoring across traditional and digital platforms.
• Media/PR kit concept creation, sourcing and dissemination.
• Monitoring, compilation and reporting of brand and competitors' PR activities.
• Main contact point for all media requests and enquiries.
• Support event planning, including consumer activations, liaising with retail/brand partners, preparation of media kits, goody bags/GWPs and post-reporting.
  

• Proven relevant work experience of 2-3 years in digital marketing and social media management, with a good understanding of digital performance matrix.
• Ability to multi-task, manage tight deadlines and work independently in a fast-paced environment with good problem solving and decision-making skills.
• Possess a creative eye and good sense of aesthetics, and strong attention to details
• Written and spoken English skills are essential for ad content creation and copywriting.
• Passion for the beauty industry and stay updated with the latest beauty trends.
• Possess knowledge and skills in video shooting, Adobe photoshop and illustrator would be advantageous.
• Proficient in Microsoft Office (PowerPoint, Word, Excel, Outlook) and digital platforms (Facebook, Instagram, telegram, TikTok)
• Degree in Marketing, Communications or New Media.