Summary

Salary:
Competitive
Team:
Media
Location:
Singapore - Technology Centre

About Us

Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. Research, Design and Development is the heart of Dyson products. Our people are focused on enabling hardware and software to work together, developing intelligent machines which understand and react to their environment to deliver superior performance. To this end, we invest over \xc2\xa37m per week into research and development and have over 200 live technology projects as well as 50 active research programmes with 40 universities. We plan to spend \xc2\xa3100m over the next three years on external technology investments and have pledged to invest \xc2\xa31bn in the development of next generation battery technology. There is plenty to talk about.

About the role

Social Media is a critical channel as we grow existing and enter new categories, double down on owner experience, and focus efforts on reputation across the Dyson brand. The Social Media Assistant Manager will be instrumental in developing and executing a best-in-class Social Media strategy for SEA markets that delivers against these ambitions. This role sits within the SEA Marketing team and will report to the Social Media Manager, SEA. You will own how Dyson is represented across reputation, commercial and care communications, working closely with Category, Digital, PR and Customer Service teams, and your own social agency, to align and deliver against our business goals. From strategy to media briefing and creative development, you\xe2\x80\x99ll focus on ensuring we maximise and push boundaries in Social Media marketing. The Social Media Assistant Manager will be responsible for:

• Owning, developing and executing the SEA Social Media strategy: Owned and Earned through the SEE-THINK-DO-CARE marketing funnel. Develop social as a critical digital touchpoint for both owners and prospects.
• Manage a local agency to develop and execute the local social media strategy, while working collaboratively with teams in SEA to develop and execute on the strategy
• Manage the owned and earned Social activations, including boosting of campaigns and content with the media agency to maximise reach and engagement
• Create and present regular reporting to internal teams on community engagement, sentiments and social media metrics
• Constantly be on the lookout for ways to cultivate our community. Build relationships with owners, influencers and KOLs to encourage advocacy and driving earned reviews on our social media channels where relevant.
• Understand local market needs and brief in creative concepts; and manage local asset productions for social
• Conduct A/B tests in assets, captions, targeting to understand contributing factors that drive the business forward
• Work closely with the web team to understand and optimise user journeys from social
• Manage and improve how social drives SEO, and search within Owned channels
• Oversee the execution of our social care strategy within customer service centres ensuring a consistent tone of voice across brand and care. Monitor social care SLAs to ensure we\xe2\x80\x99re delivering the best owner experience every time
• Work alongside the Global Social Media team and regional leads within Centres of Excellence to understand and share best practices.
• Work with the e-commerce team and market leads to plan, produce and amplify, and manage reporting and learnings for livestreams

You\xe2\x80\x99ll work closely with other functions, developing a social media content strategy that supports business goals, whilst staying true to our global strategy, philosophy and the expectations of audience and channel.

• Community management: engage with owners to encourage advocacy. Deliver a UGC strategy, and work closely with our Customer Service team on CARE engagement.

• Content development: manage and oversee our social media content calendar (across all Owned platforms including but not limited to Instagram, Facebook, Tiktok, YouTube etc.), including creative briefs and copy writing.

• Social listening: As a Social Media manager, you will manage our social listening reports using Sprinklr to monitor brand, category / product and event health.

• Measurement: you\xe2\x80\x99ll have experience of Social Media tools, ideally Sprinklr, delivering regular reports on the performance of our social media presence across POE.

About You (Skills & Experience)

• 4 \xe2\x80\x93 6 years of experience in leading social media and community management or a related field
• Proven experience in Marketing or PR
• Proven experience in creating social media strategies and campaigns
• Proven experience managing social media planning and listening tools, ideally Sprinklr
• Proven expertise in managing end-to-end planning, production and amplification for livestreams
• Demonstrable skills in idea generation and identifying and capitalising trends and insights into tangible actions
• Understanding of best practices and emerging trends within the digital / social space
• Analytical mindset with proven experience of delivering data and reporting to stakeholders at multiple levels
• Experience of managing external agencies and suppliers
• Exceptional interpersonal and communication skills, both written and verbal.
• Highly self-motivated and proactive with ability to work both with minimal supervision and as part of a team environment
• Resilient to change and keen to learn new skills
• Ready to take up initiatives and ownership of projects
• Ability to work independently, swiftly and efficiently in a fast-paced environment
• Excellent organizational skills
• Good understanding of the brand and motivated to deliver the best for the company
• Interest and initiative to innovate Dyson\xe2\x80\x99s social media practices and bring them to the next level.

Competencies

This will seem like an impossibly long list but to do all of the above successfully in Dyson, people invariably have the majority of the following personal traits:

• Understanding and passion for Dyson technology, design and engineering and a sense of what makes Dyson and its people tick.
• Ability to inspire and manage a large team, with varying complex challenges, spread across geographies and time zones.
• Calm under pressure, resilient and with a track-record of good judgement, and an ability to get things done.
• Unafraid to challenge, be challenged, and ask/answer difficult questions.
• Willingness to admit when they are wrong and accept an alternative strategy.
• Tenacity and persistence in pursing answers to problems and comfortable with change and ambiguity.
• An ability to influence at the highest levels through clear, informed and logical argument and discussion, tempered by a sense of humour
• The utmost discretion: tact and diplomacy in dealing with sensitive, complex and confidential issues and situations.
• Cultural awareness and experience of the nuances of working in a Southeast Asian context.
• Fastidious in organisation and with vision and purposes as well as an eye for the detail.

Dyson is an equal opportunity employer. We know that great minds don\xe2\x80\x99t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity
Dyson is an equal opportunity employer. We know that great minds don\xe2\x80\x99t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.