Job Description

We\'re looking for a Social Media and Community Specialist to join our team in Singapore as part of our Marketing function.

Role Overview

Money20/20 is the place where \xef\xac\x81ntech moves forward. We serve a dynamic \xef\xac\x81ntech community that includes global leaders, new challengers, tech giants and regulators.

We are recruiting a Social Media & Community Specialist to acquire and, importantly, engage the fintech community on social media. The purpose of this role is to grow brand awareness, engagement, af\xef\xac\x81nity as well as lead generation in line with the marketing strategy and plan. You will have experience in developing community engagement strategies, delivering increased engagement rates and a shift in positive sentiment, capturing and fuelling word of mouth through fresh, interesting and innovative social media content.

In return you\xe2\x80\x99ll get to work for one of the fastest-growing brands in the events world, execute an exciting new brand vision for the shows, travel the world, be a part of a fun and dedicated team and move \xef\xac\x81ntech forward by shaping debates, issues and opportunities.

Key Accountabilities

• Gain a strong understanding of the brand\xe2\x80\x99s audiences in Asia, their needs and interests and what makes them tick
• Work closely with the Marketing Director, PR Manager and event marketers to create a social media calendar in line with the marketing calendar as well as business priorities
• Act as the responsive voice of the Money20/20 brand, monitoring conversations and managing the daily operations for organic social media
• Own Money20/20 campaign initiatives, including promotion of content and digital events for the purpose of engagement, demand and lead generation and acquisition
• Translate campaigns into social media strategies and produce regular social video content and live moments, aligning messaging and work closely with in-house Design Studio and Video team to produce creative and video assets to support those campaigns
• Create a strategic framework to work with the audience pro\xef\xac\x81les, purpose, creative strengths, and algorithms of each platform
• Be proactive about bringing new, innovative ideas to the table on how to grow reach and engagement with the brand\xe2\x80\x99s social audiences, regularly testing content formats
• Be on top of latest social media trends and best practices and quickly adapt social media strategies and tactics based on them
• Managing relationships with external agencies, suppliers and in\xef\xac\x82uencers
• Partner with the PR Manager to create campaigns that integrate social and PR
• Analyse performance and impact, reporting weekly, monthly, quarterly and yearly insight and analytics updates

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience and qualifications required

Your skills:

• Exceptional copywriting skills. Your copy has stopping power, makes people think and dream
• Creativity and storytelling: you are an unlimited source of creative, original ideas to create social content that people want to spend time with and talk to others about
• Excellent organisational and planning skills
• Excellent attention to detail and accuracy.
• Strong communication, collaboration, and problem-solving abilities
• A proactive self-starter, who does not need to be told what to do, you will be resourceful in order to \xef\xac\x81nd solutions to any challenge
• Passionate and curious about all aspects of the business - especially when bridging the gap between our content and our brand - and have an entrepreneurial mindset
• The ability to work under pressure and meet tight deadlines
• The ability to work well with a diverse team and build relationships across the business

Your qualifications & experience include:

• Degree in communications/marketing/English/related \xef\xac\x81eld or equivalent experience
• 2+ years in B2B marketing
• Hands-on experience across all social media platforms including LinkedIn, Facebook, Instagram, Twitter, YouTube and Tik Tok
• Proven experience in proactively leading on the creation of social campaigns that have driven exceptional audience engagement. Can you say that you\xe2\x80\x99ve grown a true fan base?
• An interest in \xef\xac\x81ntech would be advantageous
• Experience with Google Analytics is not essential but is a positive

What We Offer

Our benefits package incorporates what we\xe2\x80\x99re passionate about \xe2\x80\x93 unlocking your future, overall well-being and sustainability \xe2\x80\x93 whilst giving you control over your benefits.

• Annual leave
• Private medical insurance
• Great learning and development opportunities
• Opportunity to opt into the Ascential Shares Scheme

About Money20/20

Ask anyone within the financial services/fintech industry what is the one, must-go-to event and you\xe2\x80\x99ll get the same answer: Money20/20.

In 2012, Money20/20 took the event world by storm and has been the pinnacle for our industry globally ever since. Our European and US shows returned in 2022 with significant growth. Our next stop is Asia. Come 2024, Money20/20 enters Asia. To stay on top, we know we need to continuously wow our customers - and we recognise that our marketing is the key to demonstrating and communicating that wow factor. That\xe2\x80\x99s why we\xe2\x80\x99re continuing to invest in our marketing function - to help us keep up the pace of growth and reach our ambitious targets.

Money20/20 is where the world of financial services and technology come together. Think traditional banks you have been using all your life and new digital only banks you have likely seen advertisements for across your social media. Think payments companies like PayPal, Visa, and Mastercard and big tech companies like Google, Apple, Facebook and Uber. Think investors looking to back the next big thing and the regulators charged with keeping our money safe - we are where this community comes together to do business.

We started as live events that educate, excite, and connect and while that is still our foundation, we have recently extended our portfolio to include digital events and content experiences. This journey is just beginning\xe2\x80\xa6 join us to see why we believe we are now in the golden age of fintech and how you can help leave your mark.

Why choose us?

At Ascential, diversity, equity and inclusion is core to us. We\xe2\x80\x99re a company built around our people - and we\xe2\x80\x99re committed to supporting each and every one of them to be the best they can be. We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential. Our employee-led networks, Ascential Pride, Black in Business and EmPower: An Ascential Women\'s Initiative, help us to create a place where communities and allies can connect and share experiences. In addition, our Early Talent programmes help grow and foster diverse new talent for our sectors.

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

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