Job Description

About Us

Hayashi is a dynamic flooring company specializing in

engineered and composite wood flooring

, working with both

retail homeowners

and

corporate clients

including interior designers, architects, and main contractors. As we expand our digital footprint, we're looking for a creative and data-savvy

Social Media Executive

to drive our brand presence and engagement across

Instagram, Facebook, and TikTok

.


If you're someone who lives and breathes social media, knows what content grabs attention, and can back up your creativity with data, we want to hear from you!

Role Overview

As our

Social Media Executive

, you will be responsible for creating, planning, and executing engaging content strategies across our social platforms. You will also manage and optimize advertising campaigns, analyze performance metrics, and help grow our community and brand awareness.

Key Responsibilities

#

Content Creation & Community Engagement

Plan and create visually appealing, engaging, and brand-aligned content (images, videos, reels, stories, carousels, etc.) for

Instagram, Facebook, and TikTok

. Work with the team to showcase flooring products in real-life applications, behind-the-scenes content, project features, client testimonials, etc. Write engaging and relevant captions that resonate with our audience. Actively manage community engagement - respond to comments, DMs, and interact with followers. Monitor trends and viral content formats to adapt creatively for our brand.
#

Advertising & Performance Management

Plan and execute

paid social media ad campaigns

on Meta (Facebook & Instagram) and TikTok Ads. Monitor campaign performance and adjust targeting, creatives, and budgets to improve ROI. Track KPIs such as engagement rates, reach, impressions, conversions, and cost-per-result. Prepare monthly reports and insights on performance, including actionable recommendations.
#

Strategy & Coordination

Develop a monthly content calendar aligned with business goals and product launches. Collaborate with the sales and design teams to align marketing content with ongoing promotions and projects. Coordinate with photographers, videographers, or content creators where needed.

Requirements

2-3 years of experience in social media management, content creation, or digital marketing. Strong portfolio of social media content, preferably in design, lifestyle, interiors, or product-based industries. Proficiency in

Canva

,

CapCut

, or other content creation tools; bonus if familiar with Adobe Suite. Experience with

Meta Ads Manager

and

TikTok Ads

with a good understanding of ad targeting and budgeting. Strong understanding of current social trends, platform algorithms, and content strategies. Creative thinker with strong copywriting and visual storytelling skills. Analytical mindset - comfortable reading and interpreting social media metrics. Bonus: Photography/videography skills or experience working with UGC/influencers.

What We Offer

Competitive salary based on experience. Creative freedom to shape the brand's online voice. Opportunities for growth in a fast-paced, design-oriented company. Collaborative and supportive work culture.

How to Apply

Send your resume, links to social media work or portfolio, and a short cover letter to javier@hayashi.sg with the subject:

"Application - Social Media Executive"