Job Description

Sitting in the heart of the central business district and Marina Bay, with panoramic views of the Singapore city skyline, the 583-room PARKROYAL COLLECTION Marina Bay, Singapore is a champion of , environmental responsibility and advocate for green innovations in the hospitality industry, and home to Southeast Asia\'s largest indoor sky-lit atrium, containing over 2,400 plants, trees, shrubs and groundcovers from more than 60 varieties of flora spread across 1,400 square metres of space throughout.

The hotel is committed to sustainability and climate action to deliver a guest experience that cares for the environment, integrating eco-friendly practices in holistic approach encompassing energy, water, waste and carbon management to achieve its green goals.

From solar panels for renewable energy to power all guest lifts and emergency lights, filtered water system in all guestrooms and glass bottles that eliminate 360,000 plastic bottles annually, motion sensors that intelligently manage lighting and cooling to save energy, to a rooftop Urban Farm boosting food supply resilience, and exemplifying the hotel\'s farm-to-table, farm-to-bar, and farm-to-spa concepts, PARKROYAL COLLECTION Marina Bay, Singapore caters to the environmentally-conscious traveller, focusing on contemporary vibes brought to life through biophilic design, iconic architecture, eco-friendliness and lifestyle experiences.

The Role

• Responsible for the social media strategy plan; owned, paid and earned media.
• Plan editorial calendar for hotel\'s social media accounts - Facebook and Instagram.
• Ensure all comments and messages on social media are responded in a timely manner.
• Source for user generated content and request for permission to use.
• Ensure hotel website is updated with offers, user-generated content and reviews.
• Work with corporate office to activate online campaigns such as display ads, paid search, metasearch and website optimisation so as to drive bookings and increase conversions.
• Copywriting for website, ebanners, edm, digital screens and other collaterals.
• Assist with photoshoot of hotel, F&B, events and other activities for marketing purposes, including social media.
• Manage editorial, filming and photography requests.

• Build relationship with media and influencers.
• Organise media stays, tastings, festive deliveries and other activities.
• Manage partnerships and coordinate with internal stakeholders.
• Ensure media clippings are saved and PR value tabulated.
• Support other marketing communications activities where required.

• Educational qualifications in media, marketing, communication studies, journalism, creative writing, or similar.
• Experience as a social media executive/associate/coordinator for a consumer or similar company.
• In-depth knowledge and understanding of all leading social media sites, including their algorithms.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Willingness to work occasional extra hours and on weekends whenever a hotel event, campaign or project requires.

Pan Pacific Hotels Group