Using social media marketing tools to create and maintain the companys brand
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the companys social media accounts
Analyzing the companys digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the companys marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaigns performance against the KPIs