Using social media marketing tools to create and maintain the company\xe2\x80\x99s brand
Working with marketing professionals to develop social media marketing campaigns
Interacting with customers and other stakeholders via the company\xe2\x80\x99s social media accounts
Analyzing the company\xe2\x80\x99s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
Researching social media trends and informing management of changes that are relevant to the company\xe2\x80\x99s marketing activities
Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign\xe2\x80\x99s performance against the KPIs