Develop and execute platform-specific content strategies for LinkedIn, TikTok, XiaoHongShu, and Meta for healthcare company
Create engaging, high-quality content (short-form videos, posts, infographics, stories, carousels, etc.).
Ensure all content aligns with brand voice and target audience preferences.
Manage daily posting, community interactions, and audience engagement.
Monitor comments, messages, and feedback across platforms, ensuring timely and professional responses.
Plan and execute paid and organic campaigns tailored to each platform.
Track performance metrics (engagement, reach, followers, conversions) and optimise campaigns.
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