Job Description

:

We are looking for a

Social Media Marketing Executive

who is passionate about digital marketing and creative storytelling. The ideal candidate must be well-versed in

social media strategy, content creation, and running paid advertisements

across

Meta (Facebook & Instagram)

and

TikTok

.


You will be responsible for managing multiple client accounts, developing monthly content calendars, crafting engaging captions, and maintaining consistent communication with clients to ensure smooth execution of campaigns.

Key Responsibilities:

Plan, create, and manage

social media content calendars

for various brands. Develop engaging

captions and copywriting

that align with brand tone and marketing goals. Set up, monitor, and optimize

paid advertising campaigns

on

Meta Ads Manager

and

TikTok Ads Manager

. Analyse campaign performance and prepare monthly reports with actionable insights. Work closely with the creative team to coordinate photo/video content production. Communicate regularly with clients to gather feedback, approvals, and updates on content and campaigns. Stay updated on social media trends, algorithms, and best practices to ensure strong performance.

Requirements:

Diploma or Degree in Marketing, Communications, or related field. Minimum

1-2 years of experience

in social media marketing or digital advertising. Proficient in

Meta Business Suite

and

TikTok Ads Manager

. Strong copywriting skills with attention to tone, grammar, and brand voice. Good understanding of analytics tools and campaign optimization techniques. Excellent communication and time management skills. Creative, resourceful, and able to work independently under tight deadlines.

Bonus Skills (Preferred):

Experience with Canva, CapCut, or Adobe Creative Suite. Basic knowledge of photography or short-form video production. * Familiarity with other platforms (e.g., Google Ads, XHS).