Job Description

Who we are.

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners BreadTalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, GoJek, FoodPanda and Great Eastern. We are on a mission to redefine the engagement between brands and consumers in Southeast Asia.

The way we work.

At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We are seeking pioneers with grit and passion, an insatiable intellectual curiosity and a heart for people to amplify effectiveness as a team.

We are looking for a Social Media Specialist to join our Brand Marketing Team in Singapore. As part of the Brand Marketing team, you will be responsible for developing and implementing our social media strategy to achieve our marketing goals. You will play a crucial role in creating compelling and shareable content, managing social media channels, and analyzing performance metrics to optimize our brand presence.

Your responsibilities will include but not limited to

• Assist the Marketing Team to develop the social media strategy that delivers our brand and business value
• Manage our key social media platforms (Facebook, Instagram, Tiktok, etc.) Drive relevant conversations, monitor social media trends and proactively share the insights with product, marketing and other cross functional teams
• Create, curate and manage all native contents such as Facebook Post and Instagram stories, including static visuals, short-form videos, copywriting.
• Stay informed and perform research about industry trends, social media best practices, and emerging platforms to ensure our strategies are up\xe2\x80\x93to-date
• Collaborate with cross-functional teams to integrate social media into overall marketing campaigns
• Manage end-to-end social media advertising campaigns and budgets
• Work with social media, creative, production and media agencies for different projects
• Build relationship and engage with KOLs on behalf of our brand

You should have:

• Ideally 3 - 5 years of proven experience as a Social Media Specialist or Executive either in agency or in-house
• Strong understanding of social media platforms, trends and best practices
• Proven track record of driving audience engagement and growth on social media platforms
• Creative and self-driven mindset with the ability to generate engaging content independently
• Exemplary communication and interpersonal skills
• Ability to work independently and collaboratively in ambiguous, low control yet fast paced environment
• Strong time management skills, with the ability to deliver under tight schedules / deadlines
• Experience and proven proficiency in Canva, Adobe Photoshop, Illustrator, InDesign will be a big plus
• Existing network with KOLs and content partners will be an added advantage

We regret to inform you that we will not be able to provide work sponsorship for this position.

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