Job Description

Reporting to: General Manager, McCann Singapore Planning Director, McCann Singapore Department: Strategy The Role: As a Social Strategist, you'll pioneer the strategy and direction of our Social Me Reporting to: General Manager, McCann Singapore Planning Director, McCann Singapore Department: Strategy The Role: As a Social Strategist, you'll pioneer the strategy and direction of our Social Media, Content and Influencer Marketing capabilities. You'll direct, design, implement and monitor effective social media content, andidentify relevant key opinion leaders and content creators approaches for both Singapore-first and regional marketing communication activities. You're our culture vulture, with your hands on the pulse of social media, content and entertainment trends to guide how we think, act and say across a variety of locally relevant topics and categories. You'll help us create social and influence-first communications that builds movements, shift perceptions, rally communities and generate persistent advocacy & brand affinity. This is a growth role, with opportunity for team and capability expansion. Your team: McCann Worldgroup Singapore Public Sector Practice is a communications practice committed to driving behavioral transformation that have a significant positive impact on society. We provide policymakers, communicators and leaders in public institutions and NGOs with tailored insights, tools & campaigns to address critical national and societal challenges and improve the lives of the citizens they serve. We work end-to-end-from diagnosis to delivery of campaigns across diverse verticals from finance, social capital, public health to citizen experiences. What you'll be doing: . Build social media strategy and editorial approaches across platforms aligned to client objectives, KPIs, brand personality and creative identity. . Contribute understanding of consumer behaviour in broader culture, latest social media trends (platforms, social data, consumption patterns) towards integrated marketing communications campaigns together with creatives, account team and other strategic discipline specialists. . Demonstrate a strong understanding of social platforms and how to maximise their potential for reaching and engaging with a variety of audience segments across diverse topics. . Provide in-depth knowledge of the influence marketing landscape and key trends across platforms, at a local and international level . Identify, implement and utilise social listening tools to generate insight (Brandwatch, TalkWalker, Netbase, Pulsar, Meltwater). . Identify, implement and utilise social media management and publishing tools (Hootsuite, Sprout, Zoho, Buffer, HubSpot Marketing Hub) . Responsible for always-on social content curation and creation efforts, from research and ideation to final expression together with Creative and Content team . Devise, implement and optimise KOL and content creator-led campaigns, including identification, outreach, recruitment and management of potential creators and influencers, identify and analyse KPIs, developing processes to grow our influence marketing offering. . Measure and analyse performance across social media properties, to translate insights into strategies. . Plan and optimise executions of paid social media campaigns, together with creative, account and partner media agencies. . Establish resources, educate clients and internal teams on best practices, develop customised strategies based on data, and optimise overall social and influencer performance across clients What you'll get: . Cross-discipline, collaborative, nurturing team to work with. We're not family but it feels pretty close. . Chance to grow your own team as part of the wider Practice. . Mentorship with planning leads across other verticals as well as training programmes to help you grow. . Eclectic portfolio of communication challenges to tackle. . Proprietary strategic tools and frameworks that you'll be able to shape and improve on. . Transparency and clarity on your growth, the Practice's growth and the organisation's ongoing expansion. What we're looking out for: . 4+ years of experience as a social strategist/ social media manager/influencer marketing, ideally in an agency environment . Affinity, experience and passion for handling social media channels, creating social media content and driving measurement efforts for social and/or influencer programs including calculating benchmarks and analysing performance . Experience working with influencers on new and/or emerging platforms . Deep understanding of Singapore's social and content landscape, as well as social and earned influence marketing for Public Sector clients preferred. . Strong hands-on mindset Entrepreneurial and experimental in evolving the role of social and content creation in marketing and communications including exploring and embracing new technologies in data, insights and platforms. . Always connected to culture and obsessed with all things pop culture and local current affairs. . Sharp communicator and presenter - verbally, visually and in writing . Self-motivated and self-starting personality