Job Description

Field Marketing Specialist, Singapore

Job description

• Build and own the marketing engine in South East Asia and India region for Software AG business
• Identify effective marketing and promotional channels, including the media channels to be used to deliver the product message to customers
• Localize and deploy the global and regional digital marketing campaigns including content syndication and search engine marketing
• Create and manage a digital media strategy and take ownership of executing local activities including digital and physical events
• Collaborate with the Inside Sales and Account teams for lead follow up
• Track the performance of campaigns through a data-driven approach, and provide visibility to the management on the health of marketing engine
• Work closely with the Country Head, Sales team and Partner team and align marketing priorities to business priorities

• Bachelor\xe2\x80\x99s degree in Marketing, Advertising, Communications, or related field
• Excellent communication skills in English (and Bahasa would be an advantage)
• Experience in digital marketing and social media platforms
• Experience in independently organizing digital and in-person events and marketing activities
• Experience in using Salesforce and Marketo a plus
• Strong understanding of Microsoft Office
• Strong organization and prioritization skills
• Detail-oriented and execution-focused
• Ability to work collaboratively with internal and external stakeholders

Software AG