Job Description

Summary We are searching for a savvy, and flexible performance marketing Specialist. You will be part of the Performance Marketing team in Scoot\'s Brand & Marketing team and will be responsible for driving effective go-to-market paid media strategies for each of Scoot\'s campaigns to deliver on business KIPs including campaign performance and cut-through, building healthy brand awareness scores and effecting media support that drives route uptake. A secondary role is in driving tourism co-ops and partnerships with key stakeholders at our operating destinations.



Our ideal candidate has a keen interest in designing efficient, multi-million dollar paid media plans alongside having a knack for creative work. S/he will support specific market campaigns, be comfortable with day-to-day media planning and execution activities, as well as long-term strategy, thriving with tight deadlines and ever-changing needs.
Working closely with Scoot\'s brand manager, the media and creative agencies, s/he will be responsible for delivering key media and business KPIs. The scope entails:

Paid Media & Performance Marketing

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  Managing the appointed media agency, s/he will be responsible for mapping Scoot\'s media strategy, budget management and allocation across the year for identified Scoot markets (Taiwan, Philippines, Hong Kong, Macau, Greece, Germany).
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  S/he will plan, buy, set-up and optimize paid performance channels across the full funnel, including select traditional channels and retargeting strategies for both paid social and digital channels; and put in place measures to ensure all channels are performing well to meet revenue and brand health metric targets.
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  Maintain and improve Scoot\'s SEM structure and set-up; to effectively deliver strong ROAS.
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  Work with marketing analytics, sales, CRM/ digital experience teams to identify opportunities for building targeted audience lists; establishing mutli-channel consumer relationships, building Scoot\xe2\x80\x99s DMP within the Enterprise Data Warehouse, and establish data models for revenue and load optimization and media efficiencies.
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  Conduct quarterly and annual reviews to ensure optimizations, constant learnings and improvements to deliver on agreed KPIs, keep abreast of the changing media landscape.
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  Assess new technology, market trends, consumer behaviors, passenger purchase cycles etc., to identify new opportunities or need for change to Scoot\'s media strategy.

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  Work closely with the Revenue Management and Country managers to ensure load factors are maximized, and revenue opportunities are capitalized, especially for Scoot\'s lead markets.
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  Work collaboratively with Brand team to optimize message amplification through appropriate media plans weighted across the year to maximize booking opportunities for the airline; and ensuring that campaigns have maximum stand out, reflect the airline\xe2\x80\x99s brand values and wherever possible provide a platform for PR activity.
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  Manage the overall media exposure and plan the calendar of exposure for maximization of budgets.
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  Seek out, engaging and establishing co-op relationships with respective State and National Tourism authorities across assigned markets to negotiate, secure and administer funding to bolster marketing funds.

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  Degree preferred.
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  2-4 years of direct experience in media and brand communications, in a media agency or on the client front.