Specialist, Marketing Planner
Singapore, Singapore
Job Description
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Job : Brand, Marketing
Primary Location : Asia-Singapore-Singapore
Schedule : Full-time
Employee Status : Permanent
Posting Date : 30/Mar/2023, 12:26:38 AM
Unposting Date : Ongoing
Role Responsibilities
Overall
- The Marketing Planning Analyst will have a holistic view of all the marketing activities across segments and products for CPBB in accordance with CPBB business ambitions. Candidate will formulate strategic, and integrated marketing plan with his/her team, supporting the Head of Marketing Strategy.
- The role will ensure that resources are adequate to support planned marketing campaign and activities in support of CPBB\xe2\x80\x99s strategies and priorities.
- Manage the global CPBB marketing plan and key initiatives, working closely with segment/regional/functional/product marketing teams to support business growth, and in alignment with global and CPBB CABM strategy.
- Propose adjustments to plans to ensure appropriate resources may be dedicated to support marketing initiatives, keeping in view the strategic priorities for various CPBB businesses.
- Proactively identify and monitor emerging issues and potential risks to delivery, escalating to line management and relevant CABM and CPBB leads as appropriate.
- Be the single point for data collection to support data gaps in marketing plan development and delivery.
- Work closely with Finance, Data and Analytics and insights teams to create clean data repository that can support further analysis and development of ROMI.
- Work closely with Finance to manage cost-centre MI across all markets and produce spends MI that supports investment decision making.
- Manage the CPBB marketing log and generate MI and key reports for business performance meetings, CPBB MT, CABM MT, and other key forums.
- Support development of key papers for CABM MT, CPBB MT, Business Performance Forums and Quarterly Performance Forums.
- Develop strong internal relationships and collaborative working models with key stakeholders across all markets and business teams to ensure effective partnerships among colleagues across CPBB and CABM.
- Keep abreast of delivery of marketing projects against developed plans, update plans and communicate changes to key stakeholders.
- Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage.
- Implement a standardised affluent marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model.
- Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
- Display exemplary conduct and live by the Group\xe2\x80\x99s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Lead the CPBB Marketing Strategy team to achieve the outcomes set out in the Bank\xe2\x80\x99s Conduct Principles. Fair Outcomes for Clients, Financial Crime Compliance, The Right Environment.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- All Corporate Affairs, Brand and Marketing leaders and teams (global, regional, and local).
- All Affluent and Wealth Management leaders and teams in Consumer, Private and Business Banking (global, regional, and local).
- 5 + years\xe2\x80\x99 working experience, or degree or diploma in marketing, communications or related field, preferably in financial services
- Strong strategic and analytical skills and ability to make data-driven decision, or even in the face of incomplete data
- Proven track record in project management, ability to managing multiple projects concurrently
- Strong understanding and knowledge of financial product and banking experience and having client-centric mindset
- Ability to collaborate and communicate effectively with various teams across markets, groups, vendors and functions.
- High level of independence and positive energy; Flexible in approach
- Fluent in written and oral Business Communication.
- Related qualifications from recognised tertiary institutions.
- Strong working knowledge of resource planning and Gantt charting.
- Experience working in a complex, global organisation.
- Hands-on individual contributor with an eye for detail and a proactive, self-managed working style.
- Planning: Tactical, Strategic
- Data Gathering & Analysis
- Digital Marketing Channels
- Organisational Communications
- Marketing Strategy and Positioning
- Event Management
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you\'ll see how we value difference and advocate inclusion. Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
- Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
- Flexible working options based around home and office locations, with flexible working patterns
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
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Job Detail
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Job IdJD1306841
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned