Job Description

Reporting to the Head of Emerging Markets you'll play a crucial role in executing the Emerging Markets strategy. You'll be responsible for implementing marketing campaigns, managing a small team of marketing specialists, and collaborating with internal and external partners to drive growth in key Emerging Markets regions.

What you'll do

Execute the end-to-end marketing strategy for assigned Emerging Markets, with particular focus on acquisition marketing. Adapt global marketing initiatives to local market needs while maintaining brand consistency Leverage owned and earned media, as well as strategic partnerships, to drive growth in markets where we adopt a predominantly reverse enquiry model Manage and develop a team of marketing specialists focused on Emerging Markets in APAC Collaborate with internal teams and external agencies to ensure effective marketing execution Monitor campaign performance, analyse results, and make data-driven recommendations for optimization Manage marketing budgets efficiently, ensuring maximum ROI Ensure all marketing materials comply with regulatory requirements in
respective markets

Who we're looking for?

You're a strategic thinker with a passion for Emerging Markets and a deep understanding of digital marketing in APAC.


You have experience in acquisition marketing and know how to adapt a campaigns to improve ROI.


You have excellent leadership skills and a track record of delivering successful marketing campaigns in a B2C environment.


You're comfortable working in a fast-paced, entrepreneurial culture and have a keen eye for innovation and continuous improvement.

What you'll need for this role

7+ years of experience in B2C marketing, with at least 3 years focused on Emerging Markets Proven track record of executing marketing campaigns that drive growth in unlicensed or unregulated markets Experience managing and developing a small team of marketing professionals Strong data analysis skills, with the ability to draw insights and make data-driven decisions. Experience working with marketing technology platforms including Salesforce Marketing Cloud, Adobe stack, and Google Analytics dealing with CRM systems and SEO tools. Excellent stakeholder management skills, including the ability to work effectively in a matrix environment. Commercial acumen and the ability to articulate marketing value to the broader organization. Experience with owned and earned media strategies, particularly in markets with regulatory limitations. Adaptability and resilience in a fast-changing environment.


CEI No: R2093683 / EA No: 07C3147