Cisco AppDynamics is seeking a dynamic, creative Sr. Field Marketing Manager to join our global marketing team!
The ideal Sr. Regional Marketing Manager will be an excellent collaborator, communicator and has a proven track record for successfully managing programs from end-to-end. This self-starting demand gen pro will be responsible for crafting and driving a coordinated marketing plan to generate pipeline to capture, nurture and close new business while accelerating existing pipeline opportunities for the APJC region. This is a fantastic opportunity to join a passionate and innovative team to continue to position AppDynamics as a category leader!
What You\'ll Do
Strategy & Planning: Collaborate with key partners in sales, marketing (including Account Based Marketing, Campaigns, Product Marketing, Partner Marketing & Corporate Events) to develop and execute the integrated marketing plans the APJC region in order to achieve pipeline and revenue targets.
Programs: Create and manage an integrated demand generation program, targeting prospects with strong pre- and post-program engagement. Sample activities include: AppDynamics-led, third-party, webinars, virtual experience, digital advertising and other integrated campaign elements.
Communications: Responsible for developing regional buzz & adoption of marketing programs. Maintain ongoing communications with peers and leadership to share ideal processes, concerns and areas for improvement.
Result Tracking: Meet and exceed quarterly metric goals. Take accountability to analyze metrics of each program managed continuously to have a clear understanding of what is working and what is not to help guide future investments. Ability to spot trends and share opportunities for optimization & collaboration, a plus. Track lead flow and marketing funnel progress for all activities, using insights to continuously improve processes and alignment with sellers.
Logistics: Responsible for ensuring all components for successful execution are in place including prep calls and coordination of speakers, staffing, agendas, shipments, creative, giveaways, booth properties etc., Research, select, negotiate, and manage external vendor and agency relationships.
Administrative & Budget: Be mindful and vigilant of budget tracking and reporting on program spend. Process expenses in a timely manner and follow Cisco guidelines. Research future activities, brainstorm on new ideas, help submit call for papers and collect information to improve our marketing plan. Provide inputs for marketing leadership meetings, newsletters, calendars etc., as requested.
Who You\'ll Work With
You\'ll work with a team of global marketing experts in AppDynamic
Who You Are
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