Job Description

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The candidate will be responsible for the execution of digital marketing campaigns for FairPrice eCommerce platform. The Marketing Executive will build and execute campaigns at high velocity, set campaign success metrics and drive penetration growth for key product categories by deep diving into the first party data.

He/She will be responsible for planning and leading (end-to-end) category and thematic campaigns and work very closely with the Marketing Manager and different stakeholders to ensure campaign targets are met.

Primary Responsibilities

• Design, build and execute thematic or category-led campaigns at high velocity
• Increase category penetration and achieve set targets through above-the-line and below-the-line targeted campaigns
• Work closely with the product category managers to determine the promotional mechanics and participating products to ensure campaign success
• Collaborate with external and in-house design agencies to develop and execute all required creatives
• Liaise with in-house performance marketing team to develop impactful paid media plans based on budget to achieve campaign and ROAS targets
• Work with CRM and onsite team to tap on and personalise owned media such as eDM, PNS and automated journeys
• Ensure consistency across campaigns in creative assets, messaging, and strategy
• Mid and post campaign reports to analyse key success,learnings and next steps
• Monitor competitor campaigns to derive insights and recommendations

Qualifications:

Job Specifications/Competencies:

• At least 3 - 5 years of experience in campaign management for eCommerce, consultancy or MNC with sizeable digital marketing portfolio
• Hands-on experience in e-mail marketing, campaign management and online advertising
• Hands-on experience in building and executing data-driven, multi-channel campaigns and leveraging marketing automation technology
• Must possess an analytical and numbers driven mind
• Proficiency in excel is a must, familiarity with GA360, Data Studio and SQL is a plus

Other Information:

Office Location: FairPrice Hub (near Joo Koon MRT)

About Us:

As Singapore\xe2\x80\x99s leading supermarket retail player and a household name close to all, we have grown with you over the years. It is now your turn to grow an exciting new career and fulfil your aspirations with us. Join us as we embark on a journey to make lives better for our customers, community, environment and employees.

At NTUC FairPrice, we offer you more than just a job. We are committed in giving our employees a rewarding career through comprehensive development opportunities. We promise a wonderful workplace culture with ample opportunities for growth at different levels of your career. Every of our 10,000 employees across Singapore is important.

If the prospect of working in an organization at the forefront of retail technology and innovation excites you, look no further.

Grow your career with us today and make a difference.

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NTUC FairPrice