Job Description

About Helpling
Helpling is Singapore's leading online platform for home and lifestyle services - helping thousands of households every week enjoy a cleaner, more comfortable, and better-managed home.
Founded with a simple mission to elevate home care for every household, Helpling connects customers with trusted, trained, and professional service providers across cleaning, home maintenance, and personal care. Whether it's a one-time deep clean, regular home upkeep, or specialised elder care, Helpling delivers quality, reliability, and convenience at the tap of a button. Founded in January 2014 by Benedikt Franke, Philip Huffmann and Rocket Internet, the company has raised over 56.5 million Euros from marquee investors.
In Singapore, Helpling partners with accredited service partners and a network of over 1,000 trained professionals, and has served over 200,000 households across Singapore. Our platform handles millions of bookings annually, supported by a strong operational backbone and a customer experience that blends technology with a human touch.
Helpling Singapore is part of the Helpling Group, headquartered in Berlin, with operations spanning Europe (Germany, France, Switzerland, Italy, UK, Ireland), the Middle East, and Asia. The APAC team is a diverse multi-cultural group and spans employees working across Singapore, Malaysia, Philippines, Myanmar and Thailand.
At Helpling, we believe in empowering people - our customers, our partners, and our team. We're a dynamic, fast-growing company that values initiative, collaboration, and real impact. When you join Helpling, you're joining a team that's shaping the future of home services - one home at a time.

About the Role
We are looking for a proactive and resourceful Business Development Intern to join our Singapore team.You will play a hands-on role in driving growth across multiple business categories - exploring new acquisition channels, revenue streams, and supporting field operations. This internship offers a unique mix of strategy with business development, marketing, and operational exposure, with opportunities to contribute directly to Helpling's growth strategy.
What You'll Do

• Support market growth in the Cleaning vertical by identifying and activating potential micro-markets.
• Assist in executing on-ground business development activities.
• Work closely with the Marketing and Product teams to test acquisition and activation ideas.
• Help design and run small-scale experiments across new and unconventional acquisition channels.
• Support day-to-day operations where needed, ensuring smooth coordination between business development and operations teams.
• Conduct research and analysis on emerging market trends, customer behaviour, and channel performance.
• Track and report results of activation or partnership experiments, recommending improvements for scaling.

Who You Are

• A self-starter who enjoys being on the ground - speaking to people, building partnerships, and making things happen.
• Curious, resourceful, and not afraid to test new ideas or channels to drive growth.
• Detail-oriented and data-minded - you like to see what works and why.
• Comfortable working independently in a fast-paced environment.
• Preferably a current undergraduate or recent graduate in Business, Marketing, or related fields.

What's In It For You

• Minimum 3-month internship, with the possibility of extension
• Opportunity for conversion into a full time role with the team upon strong performance.
• Gain first-hand exposure to business growth, operations, and experimentation in a fast-growing scale-up.
• Work directly with the Managing Director and cross-functional teams on real-impact projects.

Application Instructions
Please apply for this position by submitting your resume to with the email title "Job application - Strategic Initiatives Intern".
Please note that this position is open to candidates based in Singapore only.
We appreciate all applications, but only shortlisted candidates will be contacted for the next steps.

Skills Required