Strategic Marketing Planner
Report to: Head of Sales
Position Overview
Planner's role is to distil client's brief and uncover insights that leads towards a proposition which may be used to develop creative ideas, communication campaigns and integrated experiences. Planners will also be expected to develop go-to-market strategies and approaches for brand or lead generation campaign, analyse data collated from integrated experiences and develop insights and recommendations going towards re-targeting or fine tuning of experiences. Ability to plan and project manage digital led campaigns will be considered favourably.
RESPONSIBILITIES
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