Job Description

Company DescriptionLe Pub was created by combining the renowned Publicis Italy (\xe2\x80\x9c#1 Creative Agency in World\xe2\x80\x9d - Adweek 2021, \xe2\x80\x9c#2 Creative Agency in the World\xe2\x80\x9d at Cannes 2021, \xe2\x80\x9cMost Effective Ad in the world\xe2\x80\x9d \xe2\x80\x93 Kantar 2021) & best-in-class data, media and technology expertise from Publicis Amsterdam. We are expanding globally and Singapore is our strategic APAC Hub that is growing rapidly and we are looking for hungry and talented people.We believe that brands can no longer merely communicate with consumers and must now earn their place in people\xe2\x80\x99s daily lives. Stated differently \xe2\x80\x93 it\xe2\x80\x99s about helping brands deliver real value (rather than messages). That\xe2\x80\x99s why Le Pub is obsessed with creating innovative experiences that matter enough to \xe2\x80\x9clive in culture\xe2\x80\x9d. Fuelled by rich global data and powered by world-class creativity - Le Pub is where brands meet culture.The most creative agency in the worldHave a look at the work.What they say about usLe Pub is looking for a Strategy Director to join the team immediately. If you\xe2\x80\x99ve got 8-10 years of experience in communications strategy, brand building and design brand experience/ customer journey\xe2\x80\x93 we\xe2\x80\x99d love to hear from you.Discipline overviewThe Strategy Director is responsible for creating powerful visions and roadmaps for brands - bridging brand strategy, campaign planning, experience design and innovation. With a rich background in brand and communications planning + passion for innovation + obsession with popular culture, the director is a project leader and trusted advisor across the agency and client world.Your role as Strategy Director is defined by 3 key areas of responsibility: * Leading the strategic recommendation to build & grow brands to support client business growth:

• Provide strategic thinking and consumer insights suitable for developing Global Brand Communications/Platforms and Campaigns.
• inspire, drive, and deliver strategic thinking and frameworks suitable for Tiger\xe2\x80\x99s & Heineken\xe2\x80\x99s overarching platforms and campaigns
• Have deep understanding of client business to provide consultant POV on what is the right things to do
• Have gravitas and ability to Hold strategic conversations with senior clients, and define key priorities for the account to support the growth agenda.

• Champion strategic direction and elevate creative output on the account.

d. Via annual planning conversations to help define priorities for investment and what is required to deliver thise. Via strategic approach for global and regional campaigns that build a global brand yet are locally relevant. You will work closely with the local planning team and data points from local markets to ensure we have local insights reflected in our global campaign where applicablef. Lead the integration of capabilities and external partners to deliver a seamless campaign ecosystemg. Via giving creative direction that delivers the most effective expression of the aligned strategy on the brand & campaign. Working closely with the creative and account team to inspire and shape the work to our global standardh. Inspire and elevate creative work for the brands2. Be the brand governance for local markets:a. Involve in local campaigns and support strategic rigour as well as inspire and elevate creative outputs.b. Provide guidance for local implementation of the global campaign and beyond to ensure brand consistency yet apply what works well locally to achieve successc. Review and support the strategic direction and creative output for local campaigns (done by local markets)Expectations as a member of our LePub global planning community\xe2\x97\x8f You believe passionately in the power of Creativity-Data-Culture. You are curious about what\xe2\x80\x99s happening worldwide and within your client business & consumers. You have a keen perspective on Brands vs Culture, inspiring the team & clients with your thought leadership and best practice in building meaningful brands in culture.\xe2\x97\x8f Your ideas and voice will be heard, respected and protected with passion. Ideas are not disposable commodities; they are our most precious assets\xe2\x97\x8f You will be tested and challenged, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each otherQualifications

• Require 8-10 years experience in a modern advertising agency (digital, integrated comms, content, Social, Activation)
• Strong strategic thinking and experience delivering successful integrated communications
• Has experience working on the global, and regional business is preferred
• A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
• Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
• Highly organized with a keen sense of attention to detail
• Exceptional initiative and follow-through skills

You excel in:\xc2\xb7 Presenting compelling stories\xc2\xb7 Understanding problems and opportunities from various lenses\xc2\xb7 Developing territories and inspiring teams around them\xc2\xb7 Working in multidisciplinary teams\xc2\xb7 Designing and facilitating workshops\xc2\xb7 Navigating agency and client dynamics

LePub