Job Description

Key Responsibilities:

1.

Sales Strategy Development:

o Develop and execute comprehensive sales strategies to achieve revenue and market share targets for MCU and other IC products.


o Identify and prioritize key markets, customers, and opportunities to drive growth.





2.

Channel/Distributor Management:

Build and maintain strong relationships with distributors and channel partners to ensure effective product promotion and sales execution. Collaborate with distributors to optimize inventory management, pricing strategies, and demand forecasting. Monitor distributor performance and provide guidance to maximize sales potential.
3.

Customer Engagement:

Establish and maintain relationships with key customers, perform demand-creations, understand their needs and provide tailored solutions. Act as the primary point of contact for high-value accounts, ensuring customer satisfaction and loyalty.
4.

Market Analysis and Business Development:

Conduct market research to identify trends, competitive landscape, and emerging opportunities in the MCU and IC markets. Work closely with the product and marketing teams to align sales efforts with product roadmaps and market demands.
5.

Reporting and Forecasting:

Provide accurate sales forecasts, pipeline updates, and performance reports to senior management. Analyze sales data to identify areas for improvement and implement corrective actions.

6. PO and Samples Processing and Shipment :

Interfacing with customer or distributor to process their PO and provide the documents and info to enable flow of process Interfacing with Customer service and warehouse to carry out the samples in time with provide the necessary documents Filing of sales record to system for countries tax reference

Qualifications & Experience:

Minimum of

5~10 years

of experience in semiconductor sales, with at least

2~5

years MCU products

. MCU programming and hardware experiences are added values Proven track record of working with large channels/distributors in the semiconductor industry. Experience managing high-value accounts and driving revenue growth. Deep understanding of the MCU market, including applications, trends, and competitive landscape. Familiarity with the broader IC ecosystem, including analog, power, and mixed-signal products. Experience working with global distributors or large-scale channel partners. Familiarity with design-in processes and technical sales support. Track record of sales revenue and high-profile customers Strong leadership and team management skills. Excellent communication, negotiation, and relationship-building abilities. Strategic thinking with the ability to translate market insights into actionable sales plans.

Education:

* Diploma certificate or Bachelor's degree in Electrical Engineering, Electronics, or a related field.