Traffic Strategy & Insight Associate Regional Brand & Growth Marketing

Singapore, SG, Singapore

Job Description

Department Marketing
LevelExperienced (Individual Contributor)
LocationSingapore
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.


About the Team:


The Traffic team leads Shopee's efforts in building and scaling high-impact collaborations with key external platforms. From opportunity scoping to go-to-market planning and performance tracking, the team works cross-functionally to integrate external platforms, drive seamless user experiences, and expand traffic sources across Shopee's markets in Southeast Asia, Taiwan, and Brazil. Data and insights are at the core of our strategy -- we closely track traffic metrics, analyse performance, monitor competitive trends, and deliver actionable recommendations to support informed business planning and decision-making.

:

Track traffic metrics and monitor competitive trends to support business planning Support analysis of key partnership initiatives to assess performance and identify areas for improvement Manage OKR reporting and prepare regular updates for leadership and stakeholders Build and maintain dashboards to highlight important trends and learnings Collaborate with teams to understand data needs and deliver relevant analysis Present insights and recommendations to support informed, data-driven decisions

Requirements:

Bachelor's Degree and above in any related field Experience in Business Intelligence/Data Analytics in tech/e-commerce or a dynamic environment is preferred Strong business acumen and analytical thinking Effective communicator with strong storytelling and presentation skills Able to work independently and in fast-paced, cross-functional settings * Passionate about data and solving challenging business problems

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Job Detail

  • Job Id
    JD1534762
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, SG, Singapore
  • Education
    Not mentioned