Job Description

Travel Retail - Market Intelligence Manager

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Date: 21-Dec-2022 Location: Singapore, 01, SG Company: Shiseido
KEY RESPONSIBILITIES

• Identify and define business opportunities for brand & category growth by synthesizing data from shopper, category, retailer and competitive analysis.
• Take ownership of the market insights data infrastructure. Ensure external data sources are providing reliable and accurate data to address business needs.
• Design processes and implement tools that can collect and analyse relevant primary and secondary data.
• Coordinate with external data providers in the preparation and consolidation of industry panel data.
• Constantly review processes, automation, and the generation of data reports & dashboards, to ensure that we deliver simplicity, accuracy, and timely delivery.
• Oversee the management of our market modelling & category forecasting workstream, to facilitate conversations with regional GM\xe2\x80\x99s on anticipating future market performance during the business planning cycle.
• Manage the measurement & evaluation of our core brand animations, ensuring we are having the biggest impact with shoppers.
• Provide the Shiseido Travel Retail (STR) leadership with clear & actionable insights through engaging factual summaries of market performance & categories trends.
• Engage & inspire internal stakeholders with the latest Market Intelligence analysis through presentations, newsletters & workshops.
• Direct line management of Market Intelligence Executive
• Oversee Market Intelligence suppliers & their corresponding budgets.

Job Requirements:

• Min 8 years of experience in Market Intelligence, Insights & Analytics Function, Consultancy, Research firm or similar within the Consumer-Packaged Goods industry.
• Well-versed in the fundamentals of syndicated data and quantitative consumer research (choosing methodologies, designing projects, interpreting observations and data, reporting with clarity and flair).
• Experienced with managing research agency / data provider is essential, eg Nielsen data management or equivalent expertise
• Tell clear & engaging stories with actionable implications (in writing, conversations, and presentations)
• Confident in influencing and inspiring diverse groups of people to listen to and act on what\xe2\x80\x99s right \xe2\x80\x93 goes beyond delivering the insight to drive the outcome for the business.

• Thrives in a fast-paced, constantly changing environment. Strong business acumen and analytical skills.

Job Segment: Travel Industry, Data Management, Research, Retail, Travel, Data


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