Date: 14-Jun-2022
Location: Singapore, 01, SG
Company: Shiseido
MAIN PURPOSE
The Retail Manager owns the designated account’s total business, focused on maximizing sales productivity, gaining market share and growing the region’s business. Based on Travel Retail Asia’s simple “SELL OUT/STORE/STAFF” approach, he/she is accountable for the counter’s daily operations and the performance of the field staff, leading and driving action that aims at delivering a best-in-industry retail experience for our consumers and customers. KEY RESPONSIBILITIES Sell Out:
Sets, monitor and achieves/exceeds retail sales targets to drive improvement in store ranking/market share – via BCs, On Counter activation.
Sales reporting: provides timely sales reports and analysis, making recommendations and flagging risks re: anticipated shortfalls. Formulates and actions interventions to mitigate
Maximizes sales opportunities by periodic review of customer profile, M.O.B. per location, trends etc to determine optimal product assortment, TREX mix, GWP/sampling usage, training needs and marketing promos/events that will drive sales
Planning and implementing suitable incentive and push out plans to boost sales
Events/Animations: owns the account’s promotions/events and partners with Marketing, VM and Education Teams for best-in-class execution.
Keeps abreast of and provides info on competitor activities, making recommendations to boost sales
Store:
Inventory management: monitors/manages stock levels and communication, partners with Marketing, Supply Chain and Education Teams to resolve/manage issues
Merchandising excellence, hygiene standards and counter upkeep, supervises and coaches BCs to ensure all product displays and merchandising adheres to the Brand’s VM guidelines and planogram; print materials/tools are relevant and available; testers, lighting, signage and all other elements of the counter convey the Brand’s prestige image at all times
Nurtures strong business partnerships with our retail partner’s store management team
Staff:
Overall responsibility for the recruitment, onboarding, performance and evaluation of BCs and Airport Coordinators for high performance, growth, and future roles
Partners Education Team to build capabilities and ensure training needs of BCs are met
Ensures every BC is an Ambassador of the Brand they represent by coaching and providing feedback to them on service behaviours that drive Retail Excellence
Nurture a ONE SHISEIDO team culture and BC ownership of their counter’s business
Partner with Retailers and Education Team to motivate, recognize and incentivize (monetary & non-monetary means) BCs for greater retention and performance
Admin:
Sell Out management
POSM/Tester/GWPs/counter tools ordering and management
BC Data Management: ensures accuracy of PBI Master BC Tracker/BC data SAP
Uniform management
Support Area Sales Managers/Regional Sales Director with sell-out templates, pricing info etc and validation
Requirements:
Recognized university degree or equivalent tertiary qualification
Minimum 5 years of relevant working experience; retail store management/operations experience would be an advantage
Sales-driven, analytical, and meticulous
Strong hands-on organizational skills; a problem-solver with a keen eye for detail
Good communicator with excellent interpersonal skills; must enjoy interaction with people of different levels, departments, cultures, and backgrounds
Mature, independent worker, with a strong sense of accountability and a passion for growth and self-development
Able to prioritize, manage multi-responsibilities and thrives in a fast-paced, demanding environment
High learning agility and ability to flex/navigate in ambiguity
Strong command of written and spoken English and Mandarin
Proficient in Microsoft Office in particular, Excel and PowerPoint
Must be able to travel frequently [40%-50%/92-115 days]