Job Description

Travel Retail - Digital Marketing Assistant Manager, Prestige & Cosmetics

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Date: 19-Jul-2022 Location: Singapore, 01, SG Company: Shiseido
MAIN PURPOSE
In this new business context where Digital and E-commerce play a big role, the Travel Retail (TR) team is reinforcing the Digital team. We are looking for a Digital Marketing Assistant Manager who will play a big part in supporting the Shiseido brand’s digital strategy. Reporting to the Digital Marketing Manager, this role is instrumental in ensuring the alignment within STR and TR regions for the Chinese traveller activation and maximization.
Part of the Shiseido brand marketing team and working very closely with the Brand Holder (HQ) and China, the Social Media Assistant Manager will work towards enhancing brand equity and sales in TR, improve the market share of the Prestige & Cosmetics cluster (including Shiseido, Elixir, and Anessa), and ensure that brand objectives, as well as financial targets, are achieved.
KEY RESPONSIBILITIES
With a collaboration mindset, you will be leading the social media platforms management and content creation to enhance consumers’ touch points.
Closely support the Digital Marketing Manager in building and maintaining a close relationship with the Global Cross Border team in Shiseido and local China market teams for Shiseido Cluster within STR organisation with a focus on:

• Translate Shiseido brand strategies into concrete Chinese-centric digital marketing plans for TR.
• Advise and support 360 implementations for all key launches.
• Develop and implement animation related to China-specific TR doors and TR-specific operators (social media, content, animation/ outposts).
• Drive social strategy by managing TR-owned social accounts and developing social content (such as WeChat, Red, and Douyin).
• Responsible for the end-to-end planning and execution, to ensure all TR social media amplification for these brands is harmonized within the full O2O ecosystem.
• Manage KOL/KOC campaigns on social platforms with Chinese traveller-centric content across the entire O2O presence for the brand and corresponding go-to-market strategies in TR globally.
• Engage social agencies and manage KOL purchases as well as social accounts.
• Share new ideas and best practices with TR markets, the China region, and the Brand Holders.
• Identify social growth opportunities and formulate actions/360 animations to further engage travellers.

Analytics/Reporting

• Monthly tracking of all TR-related social campaigns and activities
• Identify trends and insights to optimize spending and performance.
• Leverages online reporting tools ensuring activities are monitored and optimized against the pre-established KPIs.

KEY REQUIREMENTS

• Bachelor’s degree in Business or other relevant fields.
• 5 to 7 years of working experience, with digital marketing and social media background, ideally with an FMCG company or agency.
• Social media expert with deep knowledge of China’s social media landscape.
• Solid experience in KOL/KOC management.
• Well-developed interpersonal skills, good listener, will challenge constructively and respond well to feedback.
• Commercially sound with a good understanding of reporting and ROI calculation.
• Excellent written, presentation, and communication skills.
• Positive, enthusiastic and collaborative can-do mentality.
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Self-starter, positive and enthusiastic.
• Creative and problem solving and able to think big and act in detail.
• Entrepreneur spirit – high energy levels and resilience.
• Ability to work in a highly matrixed environment.
• Meticulous and attention to detail.

Job Segment: Marketing Manager, Animation, Equity, Assistant Manager, Marketing, Creative, Finance, Management, Travel

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