Job Description

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore\'s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.Job Duties and ResponsibilitiesWe are seeking to hire a performance driven digital marketer and marketing technologist who is passionate about the customers\' digital experience across multiple touch points, while using data and insights to guide business decisions. The successful candidate will be collaborating closely with Transformation Office, Information Technology as well as partnering various business units closely to drive the digital roadmap for the organisation towards common business and marketing goals.Reporting to the Deputy CEO, Transformation & Growth, this role will consist of 6 broad areas of responsibilities:Strategic Planning\xc2\xb7 Develop comprehensive digital marketing and digital experience strategies aligned with overall business objectives.\xc2\xb7 Drive innovation and stay abreast of emerging trends and technologies in digital marketing, social media and marketing technology.\xc2\xb7 Collaborate with cross-functional teams to ensure alignment and integration of digital initiatives with broader marketing and business goals.Digital Platform and Marketing Technology\xc2\xb7 Be the champion for overall platform development for guest facing touchpoints that would benefit the business and be the technical enabler to support go-to-market plans.\xc2\xb7 Work closely with the various business units to identify key initiatives that would further breakdown into epics and user stories which are then further prioritised for budget optimisation.\xc2\xb7 Evaluate, implement and optimise marketing technology stack to streamline processes and enhance efficiency.\xc2\xb7 Own and drive key channel performance, such as eCommerce, WeChat Mini Program, Mandai App and Chatbot.Digital Marketing, Content and Media\xc2\xb7 Collaborate with park & attractions marketing and international marketing teams in development and execution of digital marketing campaigns across various channels, including email, search, display and content marketing.\xc2\xb7 Lead the digital content team to ensure that overall website architecture and UX design is robust as Mandai evolves from a collection of parks to a full-fledged precinct, and effective in engaging and converting target audiences .\xc2\xb7 Drive the overall email marketing calendar and identify opportunities to automate email workflows that will benefit the various business units.\xc2\xb7 Oversee the development of compelling digital content to achieve required business and marketing goals, ensuring alignment with brand voice and messaging.\xc2\xb7 Continually optimise the performance of paid media and all digital channels to ensure optimal ROI, improved cost efficiencies and stronger conversion metrics.Social Media Management\xc2\xb7 Lead the team to develop and execute social media strategies and overall planning to increase brand awareness, audience following, engagement, customer loyalty, as well as social commerce.\xc2\xb7 Manage and grow presence across key social media platforms, including but not limited to Facebook, Instagram, TikTok, Wechat and identify new relevant social channels as part of overall social roadmap.\xc2\xb7 Monitor social media trends and conversations and empower the team to capitalise on trendjacking opportunities.Analytics and Insights\xc2\xb7 Champion the use of data-driven insights in the organisation to drive and advocate data-driven decision-making process.\xc2\xb7 Support various business units in deriving relevant insights (primarily through PowerBI) which will help them in their daily operations and day-to-day business\xc2\xb7 Continue to refine data practices and move up the value chain by enabling businesses via train-the-trainer sessions for self-help reporting while upskilling the team to move into predictive modelling.Team Management and Development\xc2\xb7 Build and lead a high-performing Digital & Data team, fostering a culture of excellence, innovation, accountability and continuous improvement.\xc2\xb7 Provide guidance, mentorship, and support to team members, promoting personal and professional growth, outstanding teamwork and collaboration across the organisation.Job Requirements\xc2\xb7 Degree in Digital Marketing, eCommerce, Information Technology or equivalent\xc2\xb7 At least 15 years of relevant experience, with demonstrated strong track record in change management and building digital marketing and marketing technology capabilities in a fast paced and complex growth environment.\xc2\xb7 Deeply passionate about digital marketing and technology, with strong understanding of all aspects of digital marketing applications, and hands on experience with UX best practices, SEO/SEM, Adobe/Google Analytics and CRM software is a must\xc2\xb7 Strong understanding of social media platforms such as Facebook, Instagram, TikTok is a must, while knowledge of regional platforms such as WeChat, Weibo, Douyin, Red, Line, Kakao will be a plus.\xc2\xb7 Exceptional people leader with the ability to build, inspire and nurture teams to achieve excellence and embrace corporate values across the organisation.\xc2\xb7 Outstanding communication, interpersonal and collaboration skills, with the ability to serve as the \xe2\x80\x9cconnective tissue\xe2\x80\x9d while fostering teamwork and synergies across diverse teams and partners across all levels.\xc2\xb7 Thrives in a fast paced and dynamic business environment, and strong learning agility with the ability to manage multiple projects and priorities in a fast-paced environment.\xc2\xb7 Passionate about wildlife conservation, sustainability, Singapore, and making the world a better place.Specialization : Digital Marketing
Type of Employment : Permanent
Minimum Experience : 15
Work Location : Corporate Office

Mandai Wildlife Reserve