Job Description

Job description

Some careers shine brighter than others

If you\xe2\x80\x99re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world\xe2\x80\x99s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC\xe2\x80\x99s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers\xe2\x80\x99 needs.

We are currently seeking a high calibre professional to join our team as a Vice President, Digital Sales and Channel Optimisation Lead.

Principal Responsibilities

• Be responsible for the end-to-end sales and acquisition of WPB Products ( Cards, Loan & Deposit products )
• Establish and achieve best in class O2O ( offline to online) sales management framework
• Multi-channel E2E leads management and sales originations from manned channels including strategy, processes and enablers to drive the growth of assisted digital sales
• Own and optimise full digital sales funnel from paid marketing, owned channels, support partnership ( including with aggregators) to drive digital leads, sales and fulfilment
• Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework
• Implement product bundling and cross-selling strategies to maximise digital sales growth
• Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimisation, website content management, SEO, A/B Testing, retargeting for complete digital channel optimisation
• Accountable to drive early activation including digital active, mobile active and cards activation
• Identify enablers which will improve process efficiency
• Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
• Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis

Requirements

• Ability to map, identify and monitor enablers which improve digital sales, reduce drop-offs and drive overall sales efficiency
• Expertise in channel optimisation across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how
• Familiar with use of Looker, Adobe Analytics, Google Analytics and other data capabilities
• Good understanding of digital technologies and digital skillsets, including channel optimisation strategy, end-to-end leads management, messaging opportunities to prompt and successfully re-engage sales leads
• Establishing best in class digital experiences within digital and physical network channels
• Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions
• Ability to influence and drive change
• Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organization
• Understands how to navigate the matrix and drive integration opportunities

To be considered for this role, the relevant rights to work in Singapore is required.

You\xe2\x80\x99ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

HSBC