Job Description

VP, Head of Content Design, Digital Bank

Posting Date: 18-Feb-2023

Location: Singapore (City Area), Singapore, Singapore, 048624

Company: United Overseas Bank Ltd

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department
We are building and expanding the best digital bank in ASEAN.

Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.

TMRW (pronounced as "tomorrow") empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).

Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.
Join us to transform the future of banking and make banking simple, transparent and engaging!

Job Responsibilities
The role
As the head of content design at UOB TMRW, you\'ll lead the content design of our digital consumer services across five South East Asian markets. You\'re the voice of content design at the company, and drive change across our business. You\'re passionate about great product content, understand its importance to customer experience, how to get others excited about it, and how to operationalise it at scale.
Over the past 3 years, the content design team at UOB TMRW has grown from one to nine people, and gained influence along the way. You\'ll get to take the team to the next level, enhancing and evangelising our content design guidelines, processes and tools, and improving the way we work across the company. You\'ll help the team transition into new domains within the bank, helping uncover opportunities for content design, and make the case for its value. You\'re comfortable engaging both business and technology stakeholders, understanding what they care about, and know how to collaborate and influence across different areas of business.
The content design team at UOB TMRW is made up of six content designers and two localisation managers, and has a strong culture of collaboration, self-organising and looking after each other. You\'ll get to lead and mentor a talented, easy-going team, and support them in growing the content design practice.
The content design team is part of and supported by the wider digital experience design team. You\'ll report to the Head of Design.
Responsibilities

• Growing the awareness of content design across the company, influencing strategic projects, and engaging stakeholders in what good content looks like and how it helps drive both customer and business outcomes.
• Leading the content design team: mentoring the content designers and localisation managers, helping provide advice and backup on projects, as well as taking care of resourcing, budgeting and tooling.
• Driving awareness and the culture of content across the design team, mentoring designers from different disciplines on how to best work with content design, and championing collaborative design practices.
• Working together with the other design leads to deliver strategic initiatives, grow the influence of design overall at UOB, and set the direction for the team as whole.
• Running and improving the existing localisation and delivery process, helping and mentoring localisation managers, and driving the adoption of our cloud-based localisation platform for translations in Thailand.
• Collaborating with the technology organisation on improving technical content delivery, with a focus on delivering an over-the-air publishing capability.

Job Requirements
Skills

• Experience mentoring content designers, providing design direction, framing problems, and running a team
• 8+ years of experience in a digital content role and UX, with excellent written communication and editorial skills
• Skilled in stakeholder management with excellent facilitation and communication skills
• Excellent collaboration skills across different design disciplines, including knowledge of UX and research practices
• Experience running localisation processes and using localisation/translation platforms
• Familiar with Figma, string management platforms such as Phrase or Lokalise, and other design tools. You don\'t shy away from a spreadsheet, either.
• Experience understanding and using data to inform design and content decisions, and using different content testing methods
• Familiar with agile and Scrum development

Mindset

• You\'re a mentor and coach: you\'re motivated by helping your team members grow. You have a strong coaching approach to leadership, and lead by example. You make yourself available to the team.
• You\'re a collaborator: you know that to deliver great experiences you need multiple disciplines to work together. You champion cross-functional collaboration between different kinds of design, business, and technology.
• You\'re a change agent: you want to improve how people work and the digital experiences you deliver. You know meaningful change takes time, and how to implement it strategically - picking the most influential areas to go into first.
• You\'re always ready to learn and unafraid to ask questions to get to the bottom of an issue. You\'re motivated by solving complex problems.

Be a part of UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate\'s age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a difference.

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