Job Description

Job description

Some careers grow faster than others.

If you\xe2\x80\x99re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Commercial Banking serves millions of businesses ranging from small, to large corporates, providing commercial customers with a full range of banking services including Global Trade and Receivables Finance, RMB solutions, multi-currency business accounts, payments and cash management, and wealth management and insurance, , as well as a comprehensive range of financing solutions. With dedicated Relationship Managers and Product Specialists providing local support and advice in over 60 countries and territories, HSBC helps connect customers to opportunities.

We are currently seeking a high calibre professional to join our team as a VP Integrated Marketing Communications - Global Marketing.

Principal Responsibilities

• This role supports Commercial Banking (CMB) and Global Banking & Markets (GBM) to develop marketing strategies, campaigns and activities that increases consideration for the brand while driving revenue and increasing customer value and satisfaction to meet agreed targets and objectives
• The marketer responsible for this area must have proven knowledge of this highly complex business and experience in B2B marketing
• This person must have the ability to lead change across the business ensuring that the outcome of the marketing investment ultimately differentiates HSBC from its competitors, providing clients and prospects with compelling reasons to choose HSBC
• The role will be responsible for developing and executing effective B2B marketing campaigns, partnerships, activations across channels to position HSBC as the leading international bank targeting International Subsidiaries
• These are to be achieved through balancing above and below the line advertising, promotions, campaigns to extract the maximum value per marketing dollar

Requirements

• Degree level qualification in marketing and/or business studies preferred
• Strong understanding of B2B marketing strategies and emerging industry trends
• Minimum 5-7 years marketing experience, ideally with B2B experience or within the commercial banking sector of a bank or Financial Services based institution
• Demonstrable success in developing and successful marketing programmes with experience in digital marketing across owned and paid channels
• Commitment to putting the customer at the heart of all development activities, with a proven understanding and use of customer insights to drive effective outcomes
• Experience and evidence of working in a highly matrixed organization with proven track record in operating with and influencing leadership teams, key stakeholders as marketing plans are developed
• The role-holder should have strong marketing and communication skills and be able to collaborate effectively with stakeholders across levels, functions and geographies
• Ability to think innovatively, shape and communicate new concepts
• Self-motivated and driven to deliver success

To be considered for this role, the relevant rights to work in Singapore is required.

You\xe2\x80\x99ll achieve more when you join HSBC.
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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