Job Description

Description

Position at Wavemaker

Job title: Media Planner

Reporting to: Group Account Director

Location, Country: Singapore

Brief role description:

We are currently looking for a Media Planner to join us. You will be part of the integrated planning team, responsible for delivering media recommendations and managing execution of campaign ideas across offline and online channels in the Singapore market.

You will own day-to-day campaign management, ensuring smooth workflow and coordination with internal teams as well as externally with media owners and agency partners.

3 Best Things About The Job:

• Learn full media planning skills across all traditional and digital media channels from experienced account leads and specialists in digital and content teams.
• Opportunity to hone your experience in driving campaign excellence for well-known local retail brands as well as renowned luxury brands.
• Grow your potential in a team culture built on collective energy, passion, collaboration and support.

About Wavemaker

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers\' brand decisions and experiences through media, content, and technology.

We have one single attitude - Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other\'s backs through our inclusive culture.

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it\'s not easy, but if it\'s in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

• The deep Knowledge we have of our clients\' business

• The confidence to Challenge what\'s gone before

• The Support to go further than we thought possible

Core responsibilities:

• Use Wavemaker proprietary tools and other available research sources to gather and develop insights on brand category, competition, target audience, and the application of these insights to formulate communication tasks
• Contribute to campaign strategy development and ideation
• Brief and follow up with media partners on proposals and evaluate the relevance and strength of proposals
• Develop media recommendation and campaign KPIs
• Manage campaign implementation, including offline media placements, digital campaign set-up, ensuring all ads properly are tracked and measured, and working with media owners and agency partners to ensure campaigns are launched on time
• Ensure regular performance reports are delivered on time with sound analysis and learnings
• Build credible relationship with clients, acting as first point of contact on day to day account requirements
• Build positive relationship with media partners and clients\' agency partners, acting as first point of contact on operational matters
• Monitor competitors\' activities, keep current on media trends and identify interesting and relevant opportunities for clients.

In 3 months:

• Acquire a good understanding of Wavemaker\'s planning process, proprietary tools and other research resources and how it can be applied to formulate insights and campaign plans.
• Acquire an in-depth understanding of Singapore media landscape and media owners\' offerings and ability to apply this knowledge in media planning and evaluation.
• Build positive relationship with clients, media owners and agency partners.

In 6 months:

• Become the go-to-person for clients on campaign matters. Actively participate in clients meeting discussions.
• Own campaign implementation including digital performance monitoring and reporting.
• Competent in project timeline management to ensure timely delivery/campaign launch.

In 12 months:

• Builds credibility by applying understanding of clients\' marketing challenges/priorities in day to day communication with clients, agency partners and media owners.
• Own campaign planning including proactive collaboration with various parties to develop compelling media solutions.
• Ability to present media recommendation confidently to successfully sell in ideas.

The Candidate:

• You currently live in Singapore and possess a good understanding of local media scene.
• Prior experience in advertising industry (media agency, digital agency, creative agency, media owners) in Singapore will be an advantage.
• You are analytical and rigorous in thought process and a fast worker.
• Ability to write well in English with good working knowledge of Powerpoint.
• You are eloquent in making presentations and comfortable in speaking up in group discussions

More about GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers\' needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it\'s about belonging. We celebrate the fact that everyone is unique and that\'s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Discover more about GroupM at
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Wavemaker