Job Description

Web Development Manager

Position ID: req44641

Sector: BA APAC & MEA

Functional Area: Marketing

Location: Singapore Office

Number of Openings: 1

Reporting to: Manager title

Employment Type: Permanent

Apply By: Date

Be part of something bigger. Decode the future.
At Electrolux, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home.

Your Role

This role will work closely with our global and local marketing teams to ensure that the consumer experience we deliver, regardless of touchpoint, is world class.
It is critical we engage meaningfully with our target consumers before purchase and serve their needs in the most effective and efficient way possible as they move towards a purchase whether that be via our retailers (in-store or online) or directly on our own sites.
We are looking for someone focused on optimally converting consumers with a purchase intent to buy our brands and products. This role is focused on building the knowledge, capabilities, ways of working and toolsets required to optimize the path to purchase for those consumers in market. The role will also focus on the Key User Experience and User Interface optimizations that deliver optimal consumer experiences putting the customer at the heart of what we do and how we communicate.
The focus will primarily be online branded properties where we have full control on the message and the technologies that we use to drive prospective consumers through to purchase. You will need to be analytical, technically minded, consumer focused and very strongly data driven.

A Typical Day

• Define the conversion path and conversion points across owned and 3rd party channels
• Describe the journey visually to ensure we have a shared understanding of the path we are looking to optimize
• Articulate how the various touchpoints (our sites and other D2C digital properties, retailer sites, in-store) support one another in moving the consumer towards a transaction
• Identify and clearly define the conversion points we are optimizing towards with associated metrics
• Define and own owned platforms strategy, including requirements for digital content, with an eye toward driving conversion rates and consumer engagement
• Define and drive ways of working, methodologies and tools that drive higher conversion rates
• Work with global and local digital teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
• Work with markets to test and deploy new ways of working, methodologies and tools that contribute to higher performance (measured in conversion ratios)
• Identify new and relevant conversion opportunities - social buying, conversion in search, in app and how ratings/reviews can be leveraged to encourage conversion
• Partner with local teams to drive conversion optimization and overall web site analytics
• Focus on engagement and optimization of owned platforms beyond web site to ensure a premium consumer experience
• Collaborate closely with our insights and effectiveness team on conversion metrics
• Determine the most effective conversion metrics to measure what matters from a CX and commercial point of view
• Establish process for audience and campaign optimization based on consumer insight data
• Deploy these metrics across the organization to have a common vocabulary and shared way of measuring, ensure the sharing of best practice and adoption of conversion mentality
• Create/Deploy dashboards and other measurement/reporting formats to continually drive performance improvements
• Analyze and report data to measure effectiveness of campaigns using GA360
• Own and manage the User Experience planning, mapping and strategy
• Drive the continuous improvement on the website user experience

Who You Are

• Passionate - about the consumer and in delivering simply outstanding experiences.
• Lead - You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it.
• Organized - you set the pace and the priorities, and then you bring a methodicalapproach to meeting your goals
• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.
• Dynamic - you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.
• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You\'ll also have the stamina essential to delivering results in both the short and long term.
• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.
• Fast learner - with the ability to adapt quickly in unfamiliar situations.
• Data driven - with strong analytical skills that form the basis of your decision making

EDUCATION
University degree (MBA preferred)

EXPERIENCE

• At least 7+ years experience - preference is to have worked internationally and have strong branded property
• Experience with Google Marketing Platform (GMP) is required

Keeping you Healthy and Safe
We want you to return home in even better shape than when you started, so we need you to help us do this by making sure you follow a few simple steps. We need you to:

• Make sure you take reasonable care for your own health and safety, and
• Take reasonable care that what you do (or what you don\'t do when you should have) doesn\'t affect the health and safety of others, and
• Follow reasonable instructions that we might give from time-to-time, such as reporting incidents and hazards, and
• Follow policies or procedures, so long as it\'s reasonable and we\'ve told you about it, and
• Attend training that helps you to work safely

Where you\'ll be:
You will be based in our Regional Office Singapore

Benefit highlights:

• Flexibility of work hours.
• Discounts on Electrolux products and services.
• Medical & Hospitalization coverage for both employees and dependents.
• Dental & Optical.
• As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find more on:
Electrolux APAC & MEA: https://www.linkedin.com/company/electrolux/life/apacmea/

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Electrolux